Sloggi launches a global campaign today introducing the ZERO Feel range – seamless bodywear with no wires or fastenings, made from unique 360 stretch fabric for an ‘unfeelable feeling’ that seeks to revolutionise the bra category and bring true comfort to women across the globe.

From those consumer truths comes the thought ‘Unfasten Yourself’. As much an expression of the physical benefit of sloggi ZERO Feel, as it is the emotional benefit of being unconstrained all day, every day.

The campaign consists of TV, print, social and media partnerships, as well as in-store activation.