Then, Now, Always


NHS England launches year three of its ‘We Are The NHS’ campaign, Then, Now, Always, through MullenLowe Group UK with a call to the nation to join its most beloved institution by inspiring national pride and confidence in the NHS.

The campaign shows real people, patients and situations, and fondly looks back on the NHS, from its foundation 72 years ago to the present day and forward to what the future might bring.