MullenLowe in London launches multi-media communications campaign for multiple audiences to prepare the UK for our new relationship with the EU.
In May 2020, MullenLowe in London was awarded and briefed by the UK Government to create an engaging and action-oriented campaign to prepare the UK for the end of the transition period on 31 December 2020.
The fully integrated campaign, which launched across the nation on Monday 13 July, showcases a wide range of sectors and industries. UK business owners and citizens have been heroed in this optimistic and informative communication around the actions we all need to take as we transition into our new relationship with the EU.
“We’re delighted to have extended our relationship with government and to be given responsibility for such nationally critical communication,” said Tom Knox, Executive Partner at MullenLowe.
The new public information campaign, ‘The UK’s new start: let’s get going’ will clearly set out the actions businesses and individuals need to take to prepare for the end of the transition period, and ensure they are ready to seize the opportunities that it will bring. The campaign will run across the full range of communication channels, including TV advertising and radio, out of home, digital, print, and direct channels such as SMS and Webinars.
Campaign advertisements will include the government’s “Check, Change, Go” strapline which directs people and businesses to a straightforward checker tool at gov.uk/transition which quickly identifies the necessary next steps they need to take.
Details of the key actions that businesses and individuals need to take before the end of the transition period can be found on gov.uk/transition.