Real Change

Persil / OMO

A decade after the launch of Unilever’s Sustainable Living Plan, MullenLowe in London and Persil have launched ‘Real Change’, a campaign to communicate Persil’s improved environmental credentials.

As part of Unilever’s ‘Clean Future’ program, Persil bottles are now 100% recyclable and made with 50% recycled plastic. The brand is also looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030.

MullenLowe and Persil have created ‘Real Change’ to show the steps such a globally prominent household brand is taking towards kinder consumption.

Many young people want to change the world. They are a generation whose development will be defined by what they care about. They have something to say about the big issues that populate their world. They don’t just talk, they take action. For years Persil has supported their freedom to discover; today, young people want the freedom to act. Parents have a tough job as they try to balance the desire to protect their children from the realities of life today while empowering them to build the world they desire for their future. That’s why Persil is giving parents the opportunity to be kinder to the planet and to their children, while also being consumer’s go-to cleaning brand.

Through a series of videos from 10 seconds product shots to 70 seconds hero films, the campaign will go live on TV, VOD, OOH, Social and Display throughout the remainder of 2o20.