Set to What A Difference A Day Makes, the ad follows the efforts of NHS workers and volunteers alike as the Covid-19 vaccine is rolled out nationwide. It shows people from all walks of life as they receive their vaccine, shortly before celebrating with a sticker. “Join the millions already vaccinated to protect yourselves and others,” the ad declares, prompting the tagline: “every vaccination gives us hope.”

It was created by Tom Hudson and directed by Bob Harlow through Blink.