Home, We Get It


Our insight-led ‘Home, We Get It’ campaign for Dunelm, features the universal truths of home by bringing to life real stories sourced by Dunelm customers, communities and colleagues. Directed by multi-award winner Jesper Ericstam, consumer insights were gathered via social media to then be creatively developed in the filmed work.

The new 360 campaign, also executed across instore, social and PR, aims to celebrate real homes with all of the perfect imperfections known and loved by customers, proving Dunelm gets what home truly means to people up and down the country.

The campaign endeavours to show a balanced representation of age, race and gender while avoiding stereotypes as the brand prides itself in rising to its responsibility to represent its diverse customer base and prove Dunelm is for everyone.