Enjoy Summer Safely is the latest government campaign which encourages the public get back to the things they have missed whilst following COVID-19 safety guidelines.

As restrictions begin to ease, the government has launched the latest phase of the UK’s coronavirus response, Enjoy Summer Safely. The campaign celebrates the opening of key businesses, such as pubs, restaurants, hairdressers and barbers and aims to encourage people to go back to things they have missed.

Since lockdown began, brands and businesses have played a pivotal role in encouraging the nation to Stay at Home and Stay Alert. With the support of Keith Weed, President of the Advertising Association, some of the nation’s best loved brands have joined other businesses from the hospitality industry and together they will be using their influence to contribute to a safety-first approach in reopening the economy.

This will be the first time the hospitality industry and leading brands across the health and hygiene, retail, telecomms and finance sectors have come together in this way and will be promoting the Enjoy Summer Safely messaging as part of their brand communication and advertising throughout summer. Brands include Boots, BT, Carex, Cif, Compare the Market, Dettol, Domestos, Dove, EE, Greene King, JD Wetherspoons, McDonald’s, Mastercard, Mitchell & Butlers, Nationwide, O2 and Vodafone.

Their support was highlighted this morning (Friday) on London’s Piccadilly Circus big screen as a montage of updated logos from some of the brands with Enjoy Summer Safely message was projected to mark the launch of the campaign.

The new Enjoy Summer Safely campaign sees a new TVC advert which will air this evening at 17:15 on ITV, as well as radio, print, OOH, social & digital display advertising. The new advert marks a change in the tone of the recent coronavirus advertising, with a positive and uplifting TVC featuring the reopening of real cafes, restaurants, bookshops, hair salons and other places people have been unable to access since the outbreak began. The advert welcomes the public back to some of the things they’ve missed during lockdown and shows examples of safety measures that are now in place in different settings, so that we can all begin to venture out again in a safe manner. It finishes by encouraging the nation to get out there and enjoy what they love, safely. The campaign will run until August.

Taken from HM Government’s press release, July 2020.