Eativists

Knorr

Unilever food brand Knorr is encouraging people to change the world by changing what’s on their plates.

The campaign targets so-called “eativists” – people who believe food can be a force for change and consciously choose food that is good for themselves and the planet. It asks viewers to swap one ingredient in their routine meals for a nutritious food that is better for the planet. The film features real people who are passionate about making an impact on the world through the food they eat.