In 2018-19, 1.9million people in England requested social care [source: NHS digital]. The Adult Social Care sector is critical in delivering care to people in need, and with the pressures of the current climate, that need is greater than ever. But with a huge number of vacancies to fill, we urgently needed people to apply for jobs.

Making a difference in the lives of those receiving care is often the reason care workers do what they do. We put this at the forefront of our message to those new to the sector, emphasising that though the immediate need for care workers is high due to the unusual circumstances we find ourselves in, the people you can help need care all the time – not just right now.

Our latest campaign for the Department of Health and Social Care begins by tapping into what makes care workers so special, the crucial role they play in the lives of those they help every day, and a strong call-to-arms driving our audience to make a difference.

 

We need you now. They need you always.

Care for others. Make a difference.