Success for DLKW Lowe at the British Arrows Awards Posted on

We are thrilled to have come home from the British Arrows Awards with two Silver awards for our ‘Symmetry’ campaign for Marie Curie in the Best 60-90 TV commercial and Best 60-90 Cinema commercial categories.

Created from an initial idea that your last moments should mean as much as your first, our campaign for the charity juxtaposed moments of major life milestones demonstrating how critical it is that people with terminal illness are given the comfortable, dignified end they deserve – a belief which sits at the heart of Marie Curie’s brand purpose.

Dave Henderson, ECD at DLKW Lowe comments: “The key to the spot’s power lies in its balance between the highs and lows of life. It’s a powerful way to present ‘end of life’ as actually being a precious, special time and I think a lot of people – including the judges at the British Arrows Awards, have been moved by the ad simply because they’re finding solace in the point that it makes.”