Fran Griffin, Senior Strategist at MullenLowe Group UK, reveals the thought process behind our most recent recruitment campaign for the NHS. The NHS has never been far from the headlines, from speculation about privatisation and staff shortages, to milestone celebrations. 2020 has been no exception, with coronavirus putting a daily, sometimes hourly spotlight on the…
Ayesha Walawalker, Chief Strategy Officer for MullenLowe Group UK shares her thoughts on Brexit and how it might impact agency culture. We have endured four years of culture wars over Brexit; years in which both sides wasted energy in anger, alienation, and increasingly entrenched attitudes. No surprise, then, that 31 December 2020 finally passed with…
Jeremy Hine, MullenLowe Group UK CEO, discusses what 2020 taught our agency. This article was originally posted in The Drum 2020 has been defined by one event: the Covid-19 pandemic. Long-held preconceptions have been challenged and we have all been forced to look at our day to day lives through a new lens. The pandemic…
Mediahub’s in-house media creativity and innovation unit, Radical + Disruptive, will play a large role on the account Little Moons, the mochi ice cream company, has appointed Mediahub, part of MullenLowe Group UK, to lead its media planning and buying as it looks to build on its already rapid growth. From January 1st, the account…
By Fran Griffin, Senior Strategist at MullenLowe Group UK. Just some of what I have learnt from recruiting for the NHS this year, originally published by Mediatel. The NHS has never been far from the headlines, from speculation about privatisation and staff shortages, to milestone celebrations. 2020 has been no exception, with coronavirus putting a daily,…
Our ‘Home Is Good’ campaign for Persil has been named 7th in the Top 10 Press Ads in Campaign Of the work, Campaign said: MullenLowe has had a busy year with all the government work, but it still found time to do something fun for another key account, Persil. A twist on the brand’s long-running…
Today WARC congratulated our MullenLowe Group UK team on winning two silvers and two Special Awards in this year’s WARC Media Awards Our wagamama campaign, From Bowl to Soul, won Silver and Path-To-Purchase Award // Channel Integration. Our NHS England campaign, We are the NHS; We Are Nurses, won Silver + Effective Cross-Channel Measurement Award //…
Tom Knox, Chairman of MullenLowe Group UK, on the greatest marketing challenge of his career. In the first week of March, the Cheltenham Festival began. Four days of horseracing went ahead, attracting daily crowds of over 60,000 people. Just two weeks later lockdown was introduced, on March 23rd. For seven weeks people across the country…
Ayesha Walawalkar responds to The Drum’s question, ‘How do you solve a problem like…supporting your team’s mental health?’ Ayesha Walawalkar, chief strategy officer at MullenLowe Group Communication, communication, communication. Adjusting to remote working has shown me that not just checking in but over-communicating is key to making sure struggles don’t go unvoiced When it comes…
Jeremy Hine, Group CEO for MullenLowe Group UK, was chosen to comment on the IPA Bellwether Report Q3 2020 “The situation for 2020 continues to be challenging due to an understandable mixture of factors, from constrained budgets to ongoing nervousness and the unpredictable nature of COVID. However, the brighter outlook for 2021 suggests that, for the…
Congratulations to Mediahub UK who received Gold at the Campaign Media Week Awards 2020 for their real-time optimisation tool ‘Next Best Decisioning’ for Western Union! GOLD Mediahub UK Western Union Bridging the gap between econometrics and real-time marketing Mediahub is the global media agency of record for consumer money transfer provider Western Union. Technology has…
We’re pleased to share that we have won a Silver at the 2020 Gerety Awards for our work with sloggi. MullenLowe Group won 5 awards in total this year! Silver in Communication Cut – Online Video for their ‘Granny Got Pants’ spot for sloggi.
The format may have been unfamiliar at Monday evening’s virtual IPA Awards, but the big winners certainly weren’t. Tesco, John Lewis, Audi and Guinness monopolised the golds, each one celebrating the returns on long-running campaigns that are as familiar to us as punters as they are to us as advertising professionals. “Every little helps” was first coined by Lowe’s Paul Weinberger 30 years ago as an operating principle for the Tesco business. “Vorsprung durch technik” was jotted…
Lucy Hatton & Charlotte Khushi, Senior Creative Team at MullenLowe Group UK introduce the agency’s new paid internship programme & highlight why it’s more vital than ever to support the next generation. Working as a creative in advertising is a pretty privileged position. You connect a huge range of people through your ideas; they could…
We’re delighted to announce that we have been named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards 2020! We also took home three Bronze for our work for the NHS, wagamama and The Independent Inquiry into Child Sexual Abuse (IICSA). See the full list of winners and find out more about each piece…
Our creative internship, Suckers, has just launched! Suckers is a programme for those wanting to get a foot in the door of the ad industry, when they haven’t necessarily got the degree, portfolio or experience. We want to level the playing field. We’re offering a paid month interning with us virtually, discovering the ins and…
MullenLowe Group’s UK CEO, Jeremy Hine, looks at the best creative work to come out of lockdown, including one fun distraction, one tackled taboo, and an inventive approach towards production As the country prepared to enter lockdown in March, a meme circulated around Twitter that claimed Shakespeare, under Bubonic plague lockdown conditions, wrote King Lear. It also claimed…
Our work for the NHS, ‘We Are Nurses’ picked up a silver in the Positive Change category and our wagamama ‘Bowl to Soul’ campaign also won a bronze in the Media Strategy and Idea category at the 2020 UK Effies.
Siobhan Brunwin, People Director at MullenLowe Group UK writes for Quartz 2020 is not the year anyone had planned, and the global pandemic has impacted all of us in different and complicated ways. I know people who have reveled in the “The Great Pause,” having found time to get more rest and exercise and feel…
By Howard Pull, Head of Digital Transformation Strategy at MullenLowe Profero. Writing for Finance Derivative. The impact of the COVID-19 crisis on the economy has been huge. Over the past six months, youth unemployment figures have dropped, wages have stagnated and GDP has fallen by a record 20.4%. The drop in GDP is worse than the 2008…
Originally published in Campaign Live on 15th September 2020 here. — Our response to Campaign’s ‘BLM Response’. New initiatives In the immediate aftermath of the events, we focused on supporting our employees of colour, through safe space groups run by IPG and reinforcing our commitment to create an anti-racist culture. We have had an active…
Unilever’s vice-president of marketing for home care, Tati Lindenberg, explains why the flagship detergent brand is evolving its ‘Dirt is Good’ campaign as part of a strategy designed to tout the FMCG behemoth’s environmental credentials. At 12 years old, Unilever’s ‘Dirt is Good’ platform is a rarity in modern marketing: a campaign with real endurance…
