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Exciting Lies and Boring Truths by Laurence Green

We must remember that truth is our strategic sword and maybe even our creative answer. This column’s timing is somewhat contrary. It lands in the midst of the strategy awards season – like Cannes but with less rosé and more graphs – but speaks to the kind of thinking that jurors typically disdain. The stuff…

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The Car in Front is a Volvo

Written by Laurence Green and originally published on Campaign “I think you are mistaking my orders for suggestions.” That’s one of the more definitive pieces of client feedback I’ve received. And it came at a classic creative development pinch point: where local market needs (and advertising tastes) collide with global or regional edicts – and tastes. No…

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Strategist of The Year

Huge congratulations to Jo Arden, CSO MullenLowe London, who has been named ‘Strategist of the Year’ in the Campaign UK Agency of the Year 2018 awards! Of her win, Campaign Magazine says: “Jo Arden is overdue a little industry acclaim. She is a critical player at her agency MullenLowe London, leading a department that picked…

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What Marie Kondo can teach retailers by Peter Moody

Marie Kondo is the undisputed queen of decluttering. Through her award-winning book ‘The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing’ and her recent Netflix show ‘Tidying Up with Marie Kondo’, she has shown how people can ‘spark joy’ by re-organising their lives. However, decluttering isn’t just about having a cleaner…

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MullenLowe Open’s Justyna Pospychala shares her words of wisdom

Great strategists know that in advertising things don’t always need to make sense. Tell us a bit about yourself, what do you do? I am an experienced Planning Director currently working for MullenLowe Open, the global CX Activation Agency, headquartered in London. My role is a mixture of hands-on planning and agency leadership. I have…

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WARC Creative 100 2019 – MullenLowe Group

The WARC Creative 100 2019 has been announced and we’re pleased to share MullenLowe Group has ranked 6th globally in the ‘Top Agency Networks for Creativity’. We were the most improved network, moving up from 25th last year to 6th this year: our highest ever ranking. Globally, LOLA MullenLowe was ranked 4th in the ‘Top…

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Mark Elwood’s Favourite Oscar Ad

Ahead of the Academy Awards, five ad execs share their picks for the best spots directed by Oscar winners and nominees. “Award-winning filmmakers in advertising? I’ll nominate BMW’s film series “The hire”, created by Fallon in 2001. Eight short films, released on the interweb, back in the day when it made sounds while connecting and…

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Data Meets Creativity – Simon Goodall

“Trying to demonstrate how clever you are tends to leave people thinking quite the opposite.” Tell us a bit about yourself, and what you do. I’m a strategist and an agency leader. Since 2012, I have jointly run MullenLowe Open, the CX Activation agency inside the MullenLowe Group as the Global CSO. We are headquartered…

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Break Norms, Not Hearts by Howard Pull

2019 marks another turning point in fintech as the big four legacy banks’ share of current accounts has shrunk to about 70%, from 92% a decade ago. Brands such as Monzo, Starling and Revolut have, in contrast, added hundreds of thousands of customers to their ranks. Revolut claims to be Europe’s fastest-growing fintech brand, adding…

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Danone appoints MullenLowe Open as their long-term CRM Agency

Danone Early Life Nutrition, market leaders in the baby feeding sector, today announced it has selected MullenLowe Open, the global CX activation network within MullenLowe Group, to co-create and deliver an exciting future for their baby club programmes. The appointment comes after a four-way competitive pitch process and is effective immediately. The agency’s initial focus…

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MullenLowe London wins World of Tanks

MullenLowe London have won the full service account for World of Tanks, one of the most popular online games with 110 million users worldwide. World of Tanks, owned by Wargaming, saw pitches from two UK and two US-based agencies. MullenLowe will handle creative and MullenLowe MediaHub media planning and buying. The win marks MullenLowe’s return…

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MullenLowe Group wins Sennheiser

MullenLowe Group lands Sennheiser global integrated business account, covering creative, media and activation, will be handled in Boston and London. MullenLowe will handle strategy and creative development, media planning and buying will be led by MullenLowe Mediahub, while MullenLowe Open will be responsible for retail and customer experience activation. “Sennheiser is a company with a rich…