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What does Fortnite’s Travis Scott event reveal about the future of entertainment?

Nnamdi David, Head of Strategy at Mediahub, caught up with Campaign on the next chapter in the gaming industries journey to mainstream. And what Fortnight’s latest partnership will mean for linear television. Nnamdi David Head of Media Strategy, Mediahub “For years, gaming had been lambasted by advertisers as the dingy basement of online advertising. They…

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Healing Heroes

MullenLowe Group is proud to be working with Bayer on their Project Heroes campaign to show their admiration and support for frontline workers and thank them for caring for us through the crisis. Across 27 markets, Bepanthen are donating product to help protect frontline healthcare workers’ skin, irritated and damaged by the need to continually…

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Yasemin Worrall joins Mediahub

Yasemin Worrall has joined Mediahub, MullenLowe Group’s full-service Media Planning and Buying agency, as a Global Planning Director. Welcome to the gang Yasemin!

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Locked-down advertisers ask: is it too soon for jokes?

Brands seek to strike the right tone as they adjust to new rules of the pandemic. Our UK CEO, Jeremy Hine, was interviewed by The Guardian on why brands need to strike the right tone during Covid-19. With ad spending collapsing, the government has stepped into the void with its big-budget national public health campaign,…

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Interview: Persil – ‘Home is Good’

For years MullenLowe Group have been working with Persil (or OMO as it’s known across the world) to develop their ‘Dirt is Good’ positioning. A strategy all about giving kids the freedom to learn and grow and develop in the way their parents would want them to. That has often been about helping them get…

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Does advertising increase consumer prices?

Laurence Green, Executive Partner at MullenLowe writes for the Advertising Association. One of the central questions of advertising theory is what impact marketing has on the consumer market. While the issue of consumer choice tends to take centre stage, the issue of the impact of advertising on prices on the consumer side is paramount. This…

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Creativity in the Time of Covid-19

By John Dean, Creative Director at MullenLowe Group UK. It’s the fifth week of lockdown for MLG UK and things are looking up. But then being optimistic goes with the job doesn’t it? Initially, we went from ‘making’ to ‘thinking’ as shoots became instantly problematic and agendas shifted from campaigns to customer communication. It didn’t…

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Jeremy Hine: Future of the advertising industry, post COVID-19

Our UK CEO Jeremy Hine shared his thoughts on the future of the industry once the country starts to emerge from the pandemic: “Clearly, we’re right in the midst of a period of uncertainty, the scale of which is unparalleled for most of us.” “However, the creative and advertising industries play a huge role in…

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Welcoming our new Senior Creative Duo – Lucy Hatton and Charlotte Khushi

Lucy and Charlotte join us from Wunderman Thompson working on brands such as Bose, GSK and Microsoft. Welcome to the gang!

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Stop using wartime language about COVID-19

Invoking the blitz spirit works better for politicians than for businesses, says Jeremy Hine, CEO of MullenLowe Group UK. As the outbreak of COVID-19 in the UK has worsened, we’ve seen more and more public figures and business leaders using wartime metaphors, images and language to convey the importance and urgency of the situation. This…

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How can you motivate employees during lockdown?

Denise Tan, Senior Account Manager at MullenLowe salt, shares 3 tips to engage your team while WFM. Around the world working from home (WFH) has become the new normal. In the last three weeks, I’ve converted my dining room into a home office complete with an ergonomic seat cushion, familiarised myself with a host of…

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The power of OOH in times of crisis

Olivia Furniss-Roe, Media Planner at Mediahub UK writes a love letter to a media channel most affected by COVID-19. Last Thursday night, at just after 8pm, the vast majority of the UK population emerged wide-eyed from their houses, most for the first time that day, to join together and applaud the heroes of the hour….