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Stay alert. Gen Z (and all their wonderful demands for a better world) are coming, faster...

Gen Z are the generation most intuitively prepared for the changes COVID-19 has forced on our lives: digitally savvy, fiscally conservative and accustomed to the thought of an uncertain future, they are well-versed in the feelings and behaviours that are only just starting to become the reality for other generations. COVID-19 comes at a critical…

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Which paths shall we pave?

Originally published in Campaign, June 1st 2020. By Laurence Green, Executive Partner, MullenLowe Group UK. We have beaten new paths these past few weeks and many will serve us well in the future. Anyone who has been taking their state-sponsored daily exercise recently can’t fail to have noticed the new footprints we are leaving – quite…

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How NHS England used real nurses to recruit the carers receiving our applause

As health workers risk their lives on the front line treating Covid-19 patients, the UK’s passion for its National Health Service (NHS) has never run deeper. In this article, The Drum reflects on the making of MullenLowe Group’s ‘We Are Nurses’ 2019 campaign for NHS England, which recently scooped the coveted Grand Prix at The…

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Evolving media buying means looking beyond the transaction

Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Mediahub’s UK CEO Danny Donovan investigates. The future of media trading inevitably involves an acceleration of machine to machine transactions, and there is absolutely nothing wrong with that. To say anything different or argue for…

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MLG UK scoop the Grand Prix at The Drum Marketing Awards 2020

MullenLowe Group UK won a host of awards at The Drum Marketing Awards 2020, including the coveted Grand Prix for our ‘We Are The NHS’ work alongside our client NHS England. The full list of awards include: Grand Prix for ‘We Are Nurses’ Gold in the Digital category for ‘We Are Returning Nurses’ Gold in…

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Defining Award-Worthy: Q&A with CD Lovisa Silburn

Creative director at MullenLowe Group UK, Lovisa Silburn on how winning awards can open up new opportunities and builds trust Lovisa Silburn is the talent behind some of their most influential campaigns, including ‘We Are the NHS’, Britain’s most liked ad campaign of 2018, and the Truth Project, the independent inquiry into child sexual abuse….

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How to advertise during COVID-19

Jeremy Hine, CEO of MullenLowe Group UK, looks at some of the dos and dont’s of advertising during the Coronavirus crisis and argues that transparency is key. As COVID-19 continues to impact the world, brands and marketers are having to adjust their approach to ensure they are in tune with their audiences.  These challenging times…

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What’s Next for FMCG?

Helen Bell, Unilever COO at MullenLowe Group, joined the Oystercatchers virtual coffee morning this week to discuss ‘What’s next for FMCG?’ Back in March PMI data revealed FMCG brands are better placed than most to weather the storm, but not without changes: “The current downturn may not hit FMCG as hard as other product sectors,…

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What does Fortnite’s Travis Scott event reveal about the future of entertainment?

Nnamdi David, Head of Strategy at Mediahub, caught up with Campaign on the next chapter in the gaming industries journey to mainstream. And what Fortnight’s latest partnership will mean for linear television. Nnamdi David Head of Media Strategy, Mediahub “For years, gaming had been lambasted by advertisers as the dingy basement of online advertising. They…

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Healing Heroes

MullenLowe Group is proud to be working with Bayer on their Project Heroes campaign to show their admiration and support for frontline workers and thank them for caring for us through the crisis. Across 27 markets, Bepanthen are donating product to help protect frontline healthcare workers’ skin, irritated and damaged by the need to continually…

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Yasemin Worrall joins Mediahub

Yasemin Worrall has joined Mediahub, MullenLowe Group’s full-service Media Planning and Buying agency, as a Global Planning Director. Welcome to the gang Yasemin!

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Locked-down advertisers ask: is it too soon for jokes?

Brands seek to strike the right tone as they adjust to new rules of the pandemic. Our UK CEO, Jeremy Hine, was interviewed by The Guardian on why brands need to strike the right tone during Covid-19. With ad spending collapsing, the government has stepped into the void with its big-budget national public health campaign,…