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    Data and ‘the Greta effect’ see Persil bring environmentalism to ‘Dirt is Good’

    Unilever’s vice-president of marketing for home care, Tati Lindenberg, explains why the flagship detergent brand is evolving its ‘Dirt is Good’ campaign as part of a strategy designed to tout the FMCG behemoth’s environmental credentials. At 12 years old, Unilever’s ‘Dirt is Good’ platform is a rarity in modern marketing: a campaign with real endurance…

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    Mediahub UK wins big at the 2020 Campaign Media Awards

    Mediahub UK wins big at the 2020 Campaign Media Awards. We picked up the CRM & Media Award for our work with NHS ‘Using media to convince a generation of nurses to return to the NHS’. As well as a Judge’s Commendation in the Total Communications Campaign category.

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    2020: Lows, ‘whys’ and emotional divides

    Fran Griffin, Senior Strategist at MullenLowe Group UK discusses why having an opinion and standing for something as a brand is much better than keeping quiet. It has been a year defined so far by crisis and inescapable bad news. Whilst we wish away the days until we enter 2021 (it will be better; it…

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    Banks need to digitise financial wellbeing support to help young people manage through...

    Howard Pull, Head of Strategy – Digital Transformation at MullenLowe Profero sat down with Finance Digest to share his thoughts on why Banks need to digitise financial wellbeing support to help young people manage through the recession.  Six months into COVID-19 and the entire British economy has been completely upended. Entire sectors have collapsed, businesses…

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    Predicting our post-Covid world: Five consumer lifestyle trends

    MullenLowe salt’s latest blog series. This is a brilliant two-parter on the ten trends we have seen emerging during the pandemic, the first five laid out here are five consumer lifestyle trends. The COVID-19 pandemic has, so far, consisted of four clear stages. We’ve moved from preparation, to confinement, to restricted recovery – and are now…

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    Banks, Digital & A Recessionary Relationship Reset

    MullenLowe Profero have launched their latest research report into Financial Wellbeing, and why it should sit at the heart of a Banks digital experience as the UK enters recession. We’ve surveyed the 18-25 yo and SME markets (those worst hit by recent events) to ask what they will need from their banks moving forward, and…

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    Coronavirus: A Producer’s point of view

    Written by Katie Colhoun, Producer at MullenLowe in London There’s a lot of talk of “we were” or “I was” going around… Plans that have been scuppered due to Coronavirus and lockdown and our new ‘normal’. A time of “unprecedentedness” as most brands have told us. I was going to graduate at The Mill on…

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    Is it time to challenge Digital Transformation?

    By Peter Moody, Managing Director at MullenLowe Profero I think we have all heard enough about how quickly we have adapted to working from home, the constant play on words of “new normal”, “next normal”, “old normal” (whatever that means) and the “I told you so” smugness of digital transformation agencies (yes, I am from…

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    How Covid-19 has demolished traditional office structures

    By Siobhan Brunwin, People Director at MullenLowe Group UK. COVID-19 has turned the world of work on its head. Not since the industrial revolution have we witnessed such an impact on how and where we work and operate almost overnight. Following lockdown and stay-at-home orders, office workers have ditched their daily commutes to work from…

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    A zoom call is not an idea

    By Ellie Boxall, Senior Planner at MullenLowe Open. __________ For the last few months, our world has been boring and repetitive, and our advertising has been making it worse. Since the UK went into Covid meltdown 80 or so days ago, a huge swath of new campaigns and adverts have gone live, designed to reflect…

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    Laurence Green’s Mini Squawk with Oystercatchers

    Published June 8th, 2020 on Oystercatchers website. Laurence Green, Executive Partner at MullenLowe Group UK discussed agency life during lockdown with Suki Thompson, Founder of Oystercatchers.  Comment from Suki Thompson: “The agency is doing well – they have the NHS as a client and are working hard on Covid-19 comms. Different clients have different speeds of…

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    Stay alert. Gen Z (and all their wonderful demands for a better world) are coming, faster...

    Gen Z are the generation most intuitively prepared for the changes COVID-19 has forced on our lives: digitally savvy, fiscally conservative and accustomed to the thought of an uncertain future, they are well-versed in the feelings and behaviours that are only just starting to become the reality for other generations. COVID-19 comes at a critical…

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    Which paths shall we pave?

    Originally published in Campaign, June 1st 2020. By Laurence Green, Executive Partner, MullenLowe Group UK. We have beaten new paths these past few weeks and many will serve us well in the future. Anyone who has been taking their state-sponsored daily exercise recently can’t fail to have noticed the new footprints we are leaving – quite…

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    How NHS England used real nurses to recruit the carers receiving our applause

    As health workers risk their lives on the front line treating Covid-19 patients, the UK’s passion for its National Health Service (NHS) has never run deeper. In this article, The Drum reflects on the making of MullenLowe Group’s ‘We Are Nurses’ 2019 campaign for NHS England, which recently scooped the coveted Grand Prix at The…

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    Evolving media buying means looking beyond the transaction

    Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Mediahub’s UK CEO Danny Donovan investigates. The future of media trading inevitably involves an acceleration of machine to machine transactions, and there is absolutely nothing wrong with that. To say anything different or argue for…

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    MLG UK scoop the Grand Prix at The Drum Marketing Awards 2020

    MullenLowe Group UK won a host of awards at The Drum Marketing Awards 2020, including the coveted Grand Prix for our ‘We Are The NHS’ work alongside our client NHS England. The full list of awards include: Grand Prix for ‘We Are Nurses’ Gold in the Digital category for ‘We Are Returning Nurses’ Gold in…

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    Defining Award-Worthy: Q&A with CD Lovisa Silburn

    Creative director at MullenLowe Group UK, Lovisa Silburn on how winning awards can open up new opportunities and builds trust Lovisa Silburn is the talent behind some of their most influential campaigns, including ‘We Are the NHS’, Britain’s most liked ad campaign of 2018, and the Truth Project, the independent inquiry into child sexual abuse….

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    How to advertise during COVID-19

    Jeremy Hine, CEO of MullenLowe Group UK, looks at some of the dos and dont’s of advertising during the Coronavirus crisis and argues that transparency is key. As COVID-19 continues to impact the world, brands and marketers are having to adjust their approach to ensure they are in tune with their audiences.  These challenging times…

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    What’s Next for FMCG?

    Helen Bell, Unilever COO at MullenLowe Group, joined the Oystercatchers virtual coffee morning this week to discuss ‘What’s next for FMCG?’ Back in March PMI data revealed FMCG brands are better placed than most to weather the storm, but not without changes: “The current downturn may not hit FMCG as hard as other product sectors,…

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    What does Fortnite’s Travis Scott event reveal about the future of entertainment?

    Nnamdi David, Head of Strategy at Mediahub, caught up with Campaign on the next chapter in the gaming industries journey to mainstream. And what Fortnight’s latest partnership will mean for linear television. Nnamdi David Head of Media Strategy, Mediahub “For years, gaming had been lambasted by advertisers as the dingy basement of online advertising. They…

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    Healing Heroes

    MullenLowe Group is proud to be working with Bayer on their Project Heroes campaign to show their admiration and support for frontline workers and thank them for caring for us through the crisis. Across 27 markets, Bepanthen are donating product to help protect frontline healthcare workers’ skin, irritated and damaged by the need to continually…

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    Yasemin Worrall joins Mediahub

    Yasemin Worrall has joined Mediahub, MullenLowe Group’s full-service Media Planning and Buying agency, as a Global Planning Director. Welcome to the gang Yasemin!