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MullenLowe leads UK Effie Awards finalist entries

Campaign Magazine, 22 March, 2016 Thirteen entries have been shortlisted as finalists for the awards, which will recognise work that ran in the UK between 1 April 2014 and 30 September 2015. MullenLowe was shortlisted as a finalist three times: two for the MicroLoan Foundation and one for The Electoral Commission. Adam & Eve/DDB was…

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Persil deepens commitment to ‘critical issue’ of children’s playtime with film set...

Marketing Week, 22 March, 2016 Persil is hoping to bring about behavioural change by encouraging parents to “get out and get dirty with their children” as it evolves its ‘Dirt is good’ marketing strategy to focus on the worrying statistic that prisoners at a maximum security jail in the US spend more time outside than the average child….

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MullenLowe London Appointed to DWP’s Universal Credit

The Department for Work and Pensions has appointed MullenLowe London to create an integrated marketing campaign to raise awareness amongst job seekers as part of the roll out of Universal Credit. The introduction of Universal Credit represents the biggest change to the welfare system in a generation. It is simplifying the system and ensuring it…

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Warc 100 Success

MullenLowe Group retains top four ranked network worldwide The WARC 100, an annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, has named MullenLowe Lintas Group in India the Top Creative Agency in the World. MullenLowe is the first agency to claim the number one…

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Financial Services Compensation Scheme Appoints MullenLowe London

MullenLowe London is the new advertising agency for the Financial Services Compensation Scheme. The agency won a four-way pitch to secure the contract which runs for up to four years. It will take over from AMV BBDO in April. The scheme is running a campaign to increase awareness of savings protection. It has come to…

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Launch of Samaritans ‘We Listen’ Campaign

On 23 February, Samaritans and MullenLowe London launched the ‘We Listen’ campaign, the first campaign from MullenLowe London since winning the charity’s business in July 2015. Since its launch, this campaign has received a phenomenal amount of national and industry coverage, as well as public support from celebrities and professional figures such as Audley Harrison…

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New Office Features in RIBA Journal

‘Nothing’s black and white’, RIBA Journal, 16th February 2016 MullenLowe’s new Shoreditch office C-Space has been featured in the distinguished RIBA Journal – the official publication of the Royal Institute of British Architects. The article outlines how the architect’s firm Buckley Gray Yeoman ‘saw beyond the stained exterior’ of the old carpet building to create…

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MullenLowe London Launch The ‘Baking With Heart’ Series

Unilever margarine brand Becel has launched a highly emotional online film ‘Thank You Jean’, as part of a new online series Baking With Heart. The 3-minute film is launched by Becel Canada, created by MullenLowe London and shot by Peter King at Outsider. Becel (known as Flora in the UK and Promise in the US*)…

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MullenLowe Appointed To Bank Of England Brief

The Bank of England, the United Kingdom’s central bank, has appointed MullenLowe to create an integrated marketing campaign to launch the UK’s new polymer bank notes. Following a three year research programme and a public consultation, the Bank of England announced that its next £5 £10, and £20 banknotes will be printed on polymer. The…

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MullenLowe London Introduces New Brand Identity

Following the formation of MullenLowe Group in May 2015 – from the merger of IPG agencies Mullen in the U.S. with global creative network Lowe and Partners – the network has unveiled its new global corporate identity. And with it MullenLowe London introduces it’s new logo – the ‘Challenger Octopus’. The new brand identity has…

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WE HAVE MOVED! C-Space, 37-45 City Road, EC1Y 1AT

We have a new home in the heart of East London’s tech city by Old Street roundabout. Our new address is C-Space, 37-45 City Road, EC1Y 1AT Designed by Studio Octopi, the converted carpet factory has been crafted to encourage unbound creativity as we move under one roof with our sister agencies Lowe Open and…

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MullenLowe CEO Alex Leikikh on his plans for Interpublic’s new network

More About Advertising, 11 December 2015 DLKW Lowe in London is rebranding to MullenLowe following the formation of Interpublic’s newest global agency network from two agencies best known for their achievements in their domestic markets of the US (Mullen) and UK (Lowe). CEO Alex Leikikh outlines his plans for the new network. 1/Mullen isn’t yet…