Campaign, 25 November 2014 The Post Office has appointed DLKW Lowe to handle its advertising business. The agency beat off competition from Ogilvy and WCRS following a seven-month process. The Post Office has recently been working with FCB Inferno, which will retain its digital and direct business despite being kicked out of the ad review….
Campaign, 5 November 2014 Rémy Martin has handed DLKW Lowe lead agency status on its global advertising account following a competitive pitch. The Interpublic shop will be supported by the Lowe and Partners networks in the key regions of the US and China. Rémy Cointreau, the owner of the French cognac brand, called the review…
ADWEEK, 10 October 2014 We’ve always known Ashton Kutcher to be a renaissance man of sorts. Actor, investor, father, model, ad guy. And now, Lenovo product engineer? It appears that because of all of his engineering work, the Lenovo Yoga Tablet 2 Pro has given him a ton of free time to hone some of his hobbies and…
On 17 September DLKW Lowe and Lowe Open celebrated a joint silver Euro Effie award win for Persil’s Dirt Is Good ‘For Whatever Life Throws‘ campaign. The Euro Effie, a symbol of proven advertising effectiveness, promotes and recognises excellence in marketing communications, and is a highly prestigious award within the industry. The joint entry from…
GeoLotto, an online lotto game supported by UK lottery company Tipp24, has appointed DLKW Lowe as their creative agency following a competitive pitch. The appointment is effective immediately. GeoLotto is being re-launched in September with hopes of revolutionizing the online gaming industry by introducing a new innovative lotto game to the UK market. The online…
The Electoral Commission has launched a campaign to promote its impartial guide for voting in the forthcoming Scottish independence referendum. The ‘Unmissable’ campaign, by DLKW Lowe, seeks to raise awareness of a voting guide being sent to more than 2.5 million households in Scotland ahead of the referendum on 18 September.The 12-page guide (right) contains…
Visually arresting integrated campaign launches today The Electoral Commission has today launched an integrated marketing campaign, created by DLKW Lowe, promoting an impartial guide to voting for the independence referendum, which is being sent to every household in Scotland. The Voting Guide, also designed by DLKW Lowe, is being sent to over 2.5 million households…
London 17th July: – Alexandre Okada has joined DLKW Lowe to lead the creative department across the network dedicated to the Unilever detergent mega brand Persil. Unilever is Lowe and Partners’ biggest client globally (representing brands including Magnum, Clear, Signal, Rexona and Knorr) and has been with the network for over 50 years. Alexandre will…
14 July 2014, London – DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West…
Calor Gas, the UK’s leading supplier of LPG (Liquefied Petroleum Gas), has appointed DLKW Lowe as its creative agency following a competitive pitch for its £3.5m business. DLKW Lowe will be working on brand strategy and integrated creative communications. Andy Brotherton, Head of Marketing at Calor: “This is the start of a very exciting chapter in…
By Jeremy Lee, campaignlive.co.uk, DLKW Lowe has picked up the global advertising account for the launch of Lenovo’s Yoga tablet range. The agency won the business after a competitive pitch and has been briefed to produce work for the Chinese electronics company across Europe, the US and Asia. The account was previously handled by Saatchi…
It’s tough for working parents, particularly women, to navigate the advertising industry landscape, as recent research by NABS highlights. Here, Jen Faull digests some of the key findings and speaks to some successful women in advertising, who also happen to be mothers, to get their take on balancing work with family. The ad industry is…
