GeoLotto, an online lotto game supported by UK lottery company Tipp24, has appointed DLKW Lowe as their creative agency following a competitive pitch. The appointment is effective immediately. GeoLotto is being re-launched in September with hopes of revolutionizing the online gaming industry by introducing a new innovative lotto game to the UK market. The online…
The Electoral Commission has launched a campaign to promote its impartial guide for voting in the forthcoming Scottish independence referendum. The ‘Unmissable’ campaign, by DLKW Lowe, seeks to raise awareness of a voting guide being sent to more than 2.5 million households in Scotland ahead of the referendum on 18 September.The 12-page guide (right) contains…
Visually arresting integrated campaign launches today The Electoral Commission has today launched an integrated marketing campaign, created by DLKW Lowe, promoting an impartial guide to voting for the independence referendum, which is being sent to every household in Scotland. The Voting Guide, also designed by DLKW Lowe, is being sent to over 2.5 million households…
London 17th July: – Alexandre Okada has joined DLKW Lowe to lead the creative department across the network dedicated to the Unilever detergent mega brand Persil. Unilever is Lowe and Partners’ biggest client globally (representing brands including Magnum, Clear, Signal, Rexona and Knorr) and has been with the network for over 50 years. Alexandre will…
14 July 2014, London – DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West…
Calor Gas, the UK’s leading supplier of LPG (Liquefied Petroleum Gas), has appointed DLKW Lowe as its creative agency following a competitive pitch for its £3.5m business. DLKW Lowe will be working on brand strategy and integrated creative communications. Andy Brotherton, Head of Marketing at Calor: “This is the start of a very exciting chapter in…
By Jeremy Lee, campaignlive.co.uk, DLKW Lowe has picked up the global advertising account for the launch of Lenovo’s Yoga tablet range. The agency won the business after a competitive pitch and has been briefed to produce work for the Chinese electronics company across Europe, the US and Asia. The account was previously handled by Saatchi…
It’s tough for working parents, particularly women, to navigate the advertising industry landscape, as recent research by NABS highlights. Here, Jen Faull digests some of the key findings and speaks to some successful women in advertising, who also happen to be mothers, to get their take on balancing work with family. The ad industry is…
Some of England’s best-loved performers are starring in our new short film, part of which will be aired as an advert, to raise awareness of a new Dementia Friends campaign from Public Health England and Alzheimer’s Society highlighting that people with dementia can still live fulfilling and rewarding lives with a little help, understanding and…
01 May, 2014: Morrisons today launched a new integrated marketing campaign as it looks to position itself as a new, lower priced retailer. The “I’m Your New Cheaper Morrisons” brand repositioning will see the retailer cut the cost of over 1,200 everyday favourites in store and online. The moves are not short term reductions but…
DLKW Lowe announces the appointment of Ryan Self as Head of Design. In his new role Self takes responsibility for the agencies design output across brands including the British Heart Foundation, thetrainline.com, Morrisons, Persil and SEAT. Self will report to Executive Creative Directors Richard Denney and Dave Henderson. The appointment is effective immediately. Dave Henderson,…
This week sees the launch of thetrainline.com’s brand new advertising campaign supporting the incredibly helpful thetrainline.com app. The campaign demonstrates that you’d be crazy if you booked train tickets any other way by irreverently celebrating everything that thetrainline.com app can help you with as well as everything it can’t, with the playful tag line “Brilliant…
18 April 2014, London – DLKW Lowe announces the appointment of Creative Directors Amber Casey and Lovisa Silburn. The team are set to work across a number of agency clients and will report directly to Dave Henderson and Richard Denney, joint executive creative directors. The appointment is effective immediately. Dave Henderson, joint executive creative director…
We are thrilled to have come home from the British Arrows Awards with two Silver awards for our ‘Symmetry’ campaign for Marie Curie in the Best 60-90 TV commercial and Best 60-90 Cinema commercial categories. Created from an initial idea that your last moments should mean as much as your first, our campaign for the…
Creativity – a word that is bandied around, but a concept that we rarely stop and think about. What does it actually mean? Would we be able to identify a creative work? Dave Henderson and Richard Denney, executive creative directors at DLKW Lowe, share what creativity means to them. After gravity, creativity is probably the…
DLKW Lowe Wins the British Heart Foundation Ad Account We are delighted to announce that we have won the British Heart Foundation ad account. The business moves from Grey London, which was responsible for the multiple-award winning “vinnie” campaign, featuring the footballer turned actor Vinnie Jones demonstrating the CPR technique. The campaign picked up a…
Our campaign to Safeguard Generation XXX wins gold at Campaign’s Big Awards Last night, we scooped an Interactive Gold in the Grocery, Soft Drinks and Household category at the Campaign Big Awards for our Cif the Web campaign for Unilever, and we couldn’t be more proud. The app, which sits on an iPad, enables a…
Oct 1st 2013:- London/Madrid:- Lowe Lowe and Partners has won the international pitch for advertising and digital duties for SEAT. The pitch was led by LOLA (Lowe’s Spanish agency located in Madrid) and HUGE (their IPG sister digital agency) working with other Lowe offices across the network. LOLA and HUGE will build an integrated agency…
On the 16th July 2013 children from Ashburnham Community School will be able to see their ideas made big and on display. They’ll have the opportunity to draw straight onto a 15m2 digital billboard overlooking their school. This will be done via Project Colour – an app installed on iPads set up in their playground….
DLKW Lowe has created a new TV commercial for the launch of ‘The Smiler’ – the world’s first 14-loop rollercoaster which opens soon at Alton Towers after a record breaking £18m investment over the last 8 months. The film, directed by Matthias Hoene and produced by David Stewart at Partizan, dramatizes an advocate of The…
We created the first ever coin operated digital billboard for the MicroLoan Foundation DLKW Lowe launched the first ever coin operated digital poster created for MicroLoan Foundation at Westfield. The poster allows passer-bys to drop their physical change into a real coin box and then watch the same coins roll through the digital poster, telling…
