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    ‘Token Man’ – Richard Warren on industry diversity

    The Drum, July 10th 2015 In a new initiative from the founder of Creative Social, Daniele Fiandaca, a series of prominent women from across the marketing industry interview male figures about their views on gender imbalance and diversity in the industry. In the first of this gender diversity series, Emma Perkins, executive creative director of…

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    Sure launches tactical tube strike campaign

    With London facing the biggest Tube Strike it has seen over the last 10 years many Londoners will be faced with the dilemma of finding different ways to travel from A – B. Sure, the world’s number 1 antiperspirant, and DLKW Lowe thought this would be a perfect opportunity to let everyone know that, even…

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    Samaritans appoints DLKW Lowe to take on new creative brief

    Leading charity Samaritans is delighted to announce the appointment of DLKW Lowe to fulfil its new creative brief. Following a three way pitch, DLKW Lowe will deliver a new targeted awareness raising campaign for Samaritans as part of the award-winning cross-industry suicide prevention programme, funded by Network Rail on behalf of the rail industry, which…

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    Can Your Lions

    Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal. MullenLowe Group is asking, inviting and challenging all of the winning agencies and companies at Cannes to join the cause….

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    ‘Holiday’s Over’ for germs in these awesomely gross ads for Domestos

    ADWEEK, 22nd June 2015 Attention, germaphobes. Here are your worst nightmares realized. Unilver cleaning brand Domestos is out with three new print and poster ads in the U.K. that vividly imagine microorganisms as gross cartoons on vacations—swimming, snapping selfies, sipping cocktails on the beach (yes, that’s duck face). The “Holiday’s over” tagline is a little…

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    DLKW Lowe joins ad agencies West end exodus

    Evening Standard, 15th June 2015 Another leading advertising agency has swapped ad-land’s spiritual home in the West End for the funkier surrounds of Old Street and Shoreditch. Landlord Helical Bar announced that DLKW Lowe, which counts Unilever, Post Office and Morrisons as clients, will ditch South Kensington in favour of a 15-year lease for around…

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    Post Office launches new travel campaign

    The Drum Magazine, June 8th 2015 Post Office targets new generation with ‘Holiday’ campaign fronted by Simon Bird   The Post Office has rolled out a travel campaign fronted by Inbetweeners start Simon Bird to “show rather than tell” a new generation of consumers how the brand has changed. It is the first campaign to…

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    A final farewell to Tony Dell

    It is with great sadness that we can confirm the passing of our agency’s much-loved ‘Head of Visual Inspiration’ Tony Dell. At 94 years of age Tony had been part of the advertising world since the 1950’s where he spent the majority of his time as Head of Art buying, a role he performed in…

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    Post Office teases new travel campaign. Behind the scenes film starring Simon Bird

    4 June, London – The Post Office has released an online film ahead of the new travel campaign due to launch on Monday 8 June. The teaser trailer gives a glimpse behind the scenes of the TVC shoot and reveals the new campaign will feature UK actor Simon Bird. The tongue-in-cheek film, created by agency DLKW…

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    Introducing new management team at DLKW Lowe

    4 June 2015, London- Following Richard Warren’s promotion to MullenLowe Group UK CEO, DLKW Lowe has appointed a new management team. Jamie Elliott, DLKW Lowe’s Managing Director has been promoted to CEO, and ECD Dave Henderson has been promoted to Chief Creative Officer. Together with Charlie Snow, DLKW Lowe Chief Strategy Officer, this trio forms…

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    Keeping Mum

    Campaign Magazine, 7 May 2015 By Charlie Hurrell, Head of Account Management Research shows that vast numbers of women don’t feel able to resume their careers after having children. Advertising agencies need to respond, Charlie Hurrell says. Last week, I attended the launch of She’s Back, an initiative that aims to shed light on why…

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    MullenLowe Group Network Takes Home Twelve Pencils at The One Show Awards

    The MullenLowe Group global network took home twelve coveted Pencil awards and fifteen Merit awards at The One Show ceremony held on Friday, May 8th, 2015 in New York City. The efforts of GGH Lowe Hamburg, Lowe Shanghai, MullenLowe U.S., 303 Lowe Sydney, Lola, Spain, DLKW Lowe London, Lowe Thailand, and Lowe Vietnam were recognized…

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    ‘She’s Back’ event launch

    30 April, London Could women be the biggest source of untapped potential in the UK? Companies lose over £2 million per year.  New Research published today from She’s Back and University of Edinburgh Business School suggests that corporate Britain could be saving millions by re-engaging with women who left their careers for family reasons but…

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    DLKW Lowe takes home the CPD Gold Award at the IPA’s inaugural Members’ lunch

    DLKW Lowe is delighted to have been awarded the CPD Gold Award at this year’s IPA inaugural Members’ lunch. The Gold Award was collected by Head of HR Sadie Joy and HR Co-ordinator Hannah Donnelly, and recognizes the agency’s commitment to the Continuing Professional Development (CPD) accreditation scheme. The scheme recognizes the effort we put…

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    New IPA President Tom Knox positions advertising industry as a progressive force for good

    IPA, 29 April 2015 Incoming IPA President Tom Knox, and Chairman of DLKW Lowe, addressed leading figures in the communications and wider business communities today (29 April). He announced a ‘Here for Good’ values-based agenda which pledges to reassert, and secure for the future, advertising’s role as a culturally, socially and economically enriching force for…

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    AWEurope: BEHIND THE PITCH with DLKW Lowe

    This year DLKW Lowe will be taking to the stage in ‘Behind the Pitch’. Tom Knox, Chairman and IPA President hosts a panel with the client behind one of the UK’s largest, most rigorous pitches of 2014, the Post Office, consultant Red Salt and winning creative agency DLKW Lowe. Join us on Thursday 26th at 3:15pm for a…

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    Best Integrated Award at MAA Best Awards 2015

    On the 5th of March DLKW Lowe, Lowe Open & Lowe Profero were awarded Best Integrated at the MAA Best Awards for our British Heart Foundation Bag It. Beat It campaign. The enormously popular campaign combined press, digital, DM, events and retail channels to leverage BHF’s 737 strong retail estate by placing hard-hitting creative as well as full window takeovers targeting direct mail….

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    The Electoral Commission launch national campaign ahead of the General Election

    17th March, 2015 Nearly 7 in 10 people don’t know the deadline to register to vote DLKW Lowe and The Electoral Commission have launched a major public awareness campaign to remind people they must register to vote by the April 20 deadline if they want to take part in the General Election. The campaign features…

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    General election 2015: Hidden cameras used in new voter registration advert

    BBC News, 17th March 2015 The Electoral Commission says it has turned to “behavioural economics” to try to persuade people to register to vote at the general election. An advert shows people being stopped from doing things they thought they were able to do, like walking through a park and pouring ketchup on their food….

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    Campaign Editor Claire Beale on ECDC

    Campaign Magazine, 12th March 2015 By Claire Beale, Editor Campaign Magazine Creatives: rise up, claim ownership (have a beer) You can sniff a degree of nervousness on the industry air today. A new Executive Creative Directors Council is being launched down at the IPA. The beer’s chilling, the nibbles are on order. But will anyone…

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    Alzheimer’s charity hails one million ‘dementia friends’

    BBC News, 21 February 2015 One million people have now signed up to be ‘Dementia Friends’ as part of a program to transform the way the nation thinks about the disease. The scheme, launched by the Alzheimer’s Society, teaches people to spot the signs of the illness and help sufferers in the community. It is…

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    ‘Why the industry must drop its obsession with the 9 to 5 office job to retain...

    Marketing Magazine, 5 March 2015 By Lisa Unwin, Founder ‘SHE’S BACK’ Ahead of this year’s International Women’s Day, Lisa Unwin, founder of She’s Back, asks why marketing departments and creative businesses are failing to make their working practices family friendly. Look around any marketing department and you will see a plethora of very capable young…