Mediahub’s in-house media creativity and innovation unit, Radical + Disruptive, will play a large role on the account
Little Moons, the mochi ice cream company, has appointed Mediahub, part of MullenLowe Group UK, to lead its media planning and buying as it looks to build on its already rapid growth.
From January 1st, the account will be led by Mediahub’s London office who are tasked with accelerating Little Moons growth. Mediahub’s in-house media creativity and innovation unit, Radical + Disruptive, will play a large role on the account. With creativity at the heart of this relationship, Mediahub will take a challenger approach to ensure this popular scale-up brand gains an Unfair Share of Attention. The agency will also work closely with Little Moons’ creative agency, Lucky Generals. This is the first time Little Moons have worked with a Media agency.
Little Moons wanted to work with a like-minded, dynamic and agile group of people who could demonstrate human understanding, creativity and use of data to drive their desired business outcome.
Mediahub UK competed against one other agency in this review.
Ross Farquhar, marketing director at Little Moons, said: “Finding a media partner that can do smart, scale-up brand thinking and big, international buying power is no easy task, but Mediahub consistently demonstrated they could deliver both. Plus they’re a thoroughly lovely bunch. We’re delighted to welcome them to the team.”
Danny Donovan, CEO at Mediahub UK, said: “We are delighted to have the opportunity to help Little Moons grow. They are a really exciting and entrepreneurial company, on a sharp growth trajectory with even bigger ambitions, and still owned by the founders who were a big part of the decision-making process alongside Ross Farquhar who has a fantastic pedigree of growing brilliant brands.”