Our ‘Home Is Good’ campaign for Persil has been named 7th in the Top 10 Press Ads in Campaign
Of the work, Campaign said: MullenLowe has had a busy year with all the government work, but it still found time to do something fun for another key account, Persil. A twist on the brand’s long-running “Dirt is good” positioning that encourages kids to enjoy the outside, April’s campaign instead thanked people for staying indoors at the height of lockdown. Shots of empty places may seem a familiar sight in advertising now, but Persil was one of the first to take this approach.
Agency MullenLowe London Creatives Elisabeth Bolzon, Rob Carew, Danny Flint, Tom Hamilton, Dom Scriven
A full list of winners can be seen here