We created the first ever coin operated digital billboard for the MicroLoan Foundation
DLKW Lowe launched the first ever coin operated digital poster created for MicroLoan Foundation at Westfield. The poster allows passer-bys to drop their physical change into a real coin box and then watch the same coins roll through the digital poster, telling the story of how their donation helps to transform the lives of women in Africa.
The MicroLoan Foundation provide loans and ongoing training to female entrepreneurs. When they’re able, they pay back the loan. The Foundation then uses this money to provide more loans, to more women.