MullenLowe Group UK’s Katie McCambley has been named ‘Account Person of the Year’ at the Campaign Agency of the Year Awards!
After a year spent embedded in the heart of Whitehall, managing a team of 50, working 24/7 to deliver the government’s Covid-19 campaigns, Katie McCambley is Campaign’s Account Person of the Year.
McCambley is the business director for MullenLowe London’s government accounts, which also include NHS recruitment, The Truth Project for The Independent Inquiry into Child Sex Abuse and the UK’s transition from the EU. What started as a brief to promote hand hygiene last February developed into the largest account in the country with a media budget of £250m.
In light of Covid-19, McCambley developed new ways of working at speed, managing 50 people largely remotely and co-ordinating four partner agencies, creating a crisis comms team in Whitehall that works across government departments and introducing “sprint” work practices. She delivered campaigns at a phenomenal pace and within increasingly tight timelines. A Covid-19 mass-testing campaign for Liverpool, for example, was briefed on a Monday and went live on Friday across digital, radio and out of home.
Over the past year, McCambley has been involved in more than 60 campaigns at both a national and local level, including “Stay home. Protect the NHS. Save lives” and “Enjoy summer safely”. In November she worked with the NHS on the launch of its biggest recruitment drive to date amid England’s second coronavirus lockdown. NHS “Then, now, always” featured real people, patients and situations, and looked back on the NHS, from its foundation 72 years ago to the present day, and forward to what the future might bring.
This article was originally published on Campaign UK