MullenLowe Group has launched the latest campaign, as part of a series of campaigns, to support the UK’s fightback against Coronavirus. The latest spot combines clips of typical scenes from the present moment – including police officers at a near-deserted train station, a delivery driver leaving shopping on someone’s doorstep and health workers wearing protective…
Helping vs branding: strategies that work (and those that don’t) Brands have gone the extra mile to address Covid-19, with varying levels of success. With the out-of-home industry facing difficult times and cinemas shut, brands are trying their best to navigate this strange and uncertain climate. As daytime TV viewership reaches new heights, ITV revived last year’s “Britain get talking” campaign…
Loren Cook and Bronwyn Sweeney are a senior creative team at MullenLowe Group UK. They’ve never been apart for more than two weeks. Seems like they’re coping just fine… Above: Bathroom selfie BC – Before Corona Bronwyn Sweeney When I was a kid, living in the days before the internet, my dad used to say,…
During the COVID-19 pandemic, Mary Langan, Founder and Director of Nua Training, asked if the advertising industry could unite and come together to tackle coronavirus Leading the charge in this response are MullenLowe Group creative duo John Dean and Gary Marjoram who have created a global campaign to encourage people to stay at home amidst the coronavirus…
Written by Laurence Green for The Marketing Society. It’s the splenetic final sentence of ‘Inventing Desire’: the decades-old biog of LA adman Jay Chiat and his agency, Chiat Day, whose ‘1984’ spot for Apple alone warrants its legendary status in advertising circles; the despairing cry of the agency’s banker, for whom the discontinuity of the…
As part of Campaign’s World Poetry Day challenge Olivia Furniss-Roe (Media Planner/Buyer at Mediahub), Charlotte Robins (Creative at MullenLowe Group UK) and Fran Griffin (Senior Planner at MullenLowe Open) shared their poems on the theme of ‘Finding inspiration in isolation. To read their entries as part of the series across adland, click the link here….
Danny Donovan, UK CEO of Mediahub, joins Propeller’s Views on the News podcast to discuss the ongoing streaming wars, the cookie-pocalyspse and the not-so-straightforward task of policing the internet. NEW PROPELLER PODCAST: Views on the News Click here to listen to the podcast
Rachel Wells, our Creative Director, shares how she’s finding WFH, from Chemistry meetings to ‘beer o’clock’, with Campaign. Click here to view the original article. Rachel Wells Creative Director, MullenLowe Group UK Less social but amazingly productive, my to-do list has never looked so complete. It took us just hours to get back up and…
Lucy Taylor, Chief Growth Officer at MullenLowe Group UK, discusses the importance of creating working environments that better allow women to progress. And why a more diverse environment will better output for the whole industry. This article was originally posted in Mediatel. Shifting leadership expectations Lucy Taylor, Chief Growth Officer, MullenLowe Group UK International Women’s…
The start of 2020 sounded the alarm on a new brand safety issue: climate change denial. While brands say they’re working with platforms to stop their marketing dollars funding fake environmental news, ambiguity ultimately remains over who is responsible for defining, and policing it. Article written by Rebecca Stewart for The Drum. Read further below…
Written by MullenLowe Group UK Creatives Nina Griffiths and Charlotte Robins for and originally posted on Marketing Society. For the latest in their Inspired Us series Marketing Society asked creatives, Charlotte Robins and Nina Griffiths of MullenLowe Group for their thoughts. THE AUDACITY OF GWYNETH: “THIS SMELLS LIKE MY VAGINA” January can be a depressing…
Written by MullenLowe Group UK’s Chief Strategy Officer, Jo Arden, for Mediatel. It’s a great time to be in this business if you believe that brands have a societal as well as commercial role to play. The conversation last year (and for just about as long as brands have been playing in this space) was…
