Written by MullenLowe Group UK Creatives Nina Griffiths and Charlotte Robins for and originally posted on Marketing Society. For the latest in their Inspired Us series Marketing Society asked creatives, Charlotte Robins and Nina Griffiths of MullenLowe Group for their thoughts. THE AUDACITY OF GWYNETH: “THIS SMELLS LIKE MY VAGINA” January can be a depressing…
Written by MullenLowe Group UK’s Chief Strategy Officer, Jo Arden, for Mediatel. It’s a great time to be in this business if you believe that brands have a societal as well as commercial role to play. The conversation last year (and for just about as long as brands have been playing in this space) was…
Shots caught up with some of the attendees of this years Biscuit Filmworks & Electric Theatre Collective’s Young Producers Dinner to ask them about the challenges they face in their roles, what inspired them to get into the industry and why it’s important not to feel alone. Among the attendees was MullenLowe Group’s Katie Colhoun who’s comments…
Shiv Brunwin, People Director at MullenLowe Group asks, is 2020 the year that we talk about that thing that happens every month to half the population that we just don’t talk about? Originally written for and posted on BITE. I’ve been thinking a lot about periods this year. It’s partly because I’ve just read the…
Full article originally posted on Campaign. The biggest night in Hollywood takes place on Sunday (9 February), when the 92nd Academy Awards honour the best films and talent of the year. Sam Mendes’ World War I drama 1917, Joaquin Phoenix, Renée Zellweger and Korean film Parasite are among those tipped to win big. Ahead of the Oscars, creative…
We are thrilled to announce that Lucy Taylor, who joined the MullenLowe Group UK team in February 2019 as Head of New Business and Marketing, has joined the agency board to take on her new role as UK Chief Growth Officer. Lucy will continue driving the growth agenda for the integrated group which includes MullenLowe (advertising), MullenLowe…
Two fantastic MullenLowe Group UK Creatives, Loren Cook and Bronwyn Sweeney, have been listed as honourees of the ‘Conquering Creativity’ Category in Campaign’s Female Frontier Awards 2020! For the full list of honourees please head over to Campaign. Bronwyn and Loren are a senior creative team who apply their love for humour, honesty and curiosity…
Danny Donovan, CEO of Mediahub UK gave his opinion on the IPA’s Bellweather report. Danny’s comment, alongside others from within the industry, originally posted in Mediatel This quarter’s IPA Bellwether report shows that marketing budgets are increasing for the first time since Q1 2019, despite the ONS finding this week that GDP fell by 0.3% in…
Jo Arden, Chief Strategy Officer at MullenLowe Group UK gave her opinion on PC Specialist’s all-male spot which was banned by ASA. Jo’s comment, alongside others from within the industry, originally posted in Campaign In the week that the good guy of morning TV Philip Schofield had to have white privilege explained, it seems there are…
Jo Arden, Chief Strategy Officer at MullenLowe Group UK gave her 2020 predictions for the strategy community. Jo’s comment, alongside others from within the industry, originally posted in Campaign Get out of the boardroom and into the living room I’m writing this in mid-November 2019. Peak-prediction period. James Blunt has just thrown shade on Mariah…
Written by Laurence Green. Originally posted on Campaign. Do you let your strategic disquiet temper your respect for the creative ambition? For all the neatly post-rationalised case studies, creative development is a resolutely messy business. (If it isn’t, there’s something wrong.) When the agency moves from strategic into creative development, neatness and logic give way…
Originally posted on The Marketing Society. By 2037, 1 in 4 of the UK population will be over 65. Today, more than 23 million are over 50. The occasional article in our trade titles attests to that fact, suggesting ways that we might – as marketers – be more inclusive of the ‘over 50s’. But…
