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    Mediahub wins Gold at the Campaign Media Week Awards 2020

    Congratulations to Mediahub UK who received Gold at the Campaign Media Week Awards 2020 for their real-time optimisation tool ‘Next Best Decisioning’ for Western Union! GOLD Mediahub UK Western Union Bridging the gap between econometrics and real-time marketing Mediahub is the global media agency of record for consumer money transfer provider Western Union. Technology has…

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    5 wins at the 2020 Gerety awards

    We’re pleased to share that we have won a Silver at the 2020 Gerety Awards for our work with sloggi. MullenLowe Group won 5 awards in total this year! Silver in Communication Cut – Online Video for their ‘Granny Got Pants’ spot for sloggi.

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    Tortoise Beats Hare, Again

    The format may have been unfamiliar at Monday evening’s virtual IPA Awards, but the big winners certainly weren’t. Tesco, John Lewis, Audi and Guinness monopolised the golds, each one celebrating the returns on long-running campaigns that are as familiar to us as punters as they are to us as advertising professionals. “Every little helps” was first coined by Lowe’s Paul Weinberger 30 years ago as an operating principle for the Tesco business. “Vorsprung durch technik” was jotted…

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    Test your biases: Why the next generation entering the industry face a near impossible...

    Lucy Hatton & Charlotte Khushi, Senior Creative Team at MullenLowe Group UK introduce the agency’s new paid internship programme & highlight why it’s more vital than ever to support the next generation. Working as a creative in advertising is a pretty privileged position. You connect a huge range of people through your ideas; they could…

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    MLG UK named 2020 IPA Effectiveness Network of the Year

    We’re delighted to announce that we have been named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards 2020! We also took home three Bronze for our work for the NHS, wagamama and The Independent Inquiry into Child Sexual Abuse (IICSA). See the full list of winners and find out more about each piece…

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    Suckers: Our bold new internship programme

    Our creative internship, Suckers, has just launched! Suckers is a programme for those wanting to get a foot in the door of the ad industry, when they haven’t necessarily got the degree, portfolio or experience. We want to level the playing field. We’re offering a paid month interning with us virtually, discovering the ins and…

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    Jeremy Hine: Adversity breeds creativity

    MullenLowe Group’s UK CEO, Jeremy Hine, looks at the best creative work to come out of lockdown, including one fun distraction, one tackled taboo, and an inventive approach towards production As the country prepared to enter lockdown in March, a meme circulated around Twitter that claimed Shakespeare, under Bubonic plague lockdown conditions, wrote King Lear. It also claimed…

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    MullenLowe Group UK wins at the 2020 UK Effies

    Our work for the NHS, ‘We Are Nurses’  picked up a silver in the Positive Change category and our wagamama ‘Bowl to Soul’ campaign also won a bronze in the Media Strategy and Idea category at the 2020 UK Effies.

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    Who is looking after the mental health of the business leaders?

    Siobhan Brunwin, People Director at MullenLowe Group UK writes for Quartz 2020 is not the year anyone had planned, and the global pandemic has impacted all of us in different and complicated ways. I know people who have reveled in the “The Great Pause,” having found time to get more rest and exercise and feel…

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    Why banks need to embrace wellbeing in the digital experience

    By Howard Pull, Head of Digital Transformation Strategy at MullenLowe Profero. Writing for Finance Derivative. The impact of the COVID-19 crisis on the economy has been huge. Over the past six months, youth unemployment figures have dropped, wages have stagnated and GDP has fallen by a record 20.4%. The drop in GDP is worse than the 2008…

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    BLM response: MullenLowe Group UK

    Originally published in Campaign Live on 15th September 2020 here. — Our response to Campaign’s ‘BLM Response’. New initiatives In the immediate aftermath of the events, we focused on supporting our employees of colour, through safe space groups run by IPG and reinforcing our commitment to create an anti-racist culture. We have had an active…

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    Data and ‘the Greta effect’ see Persil bring environmentalism to ‘Dirt is Good’

    Unilever’s vice-president of marketing for home care, Tati Lindenberg, explains why the flagship detergent brand is evolving its ‘Dirt is Good’ campaign as part of a strategy designed to tout the FMCG behemoth’s environmental credentials. At 12 years old, Unilever’s ‘Dirt is Good’ platform is a rarity in modern marketing: a campaign with real endurance…

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    Mediahub UK wins big at the 2020 Campaign Media Awards

    Mediahub UK wins big at the 2020 Campaign Media Awards. We picked up the CRM & Media Award for our work with NHS ‘Using media to convince a generation of nurses to return to the NHS’. As well as a Judge’s Commendation in the Total Communications Campaign category.

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    2020: Lows, ‘whys’ and emotional divides

    Fran Griffin, Senior Strategist at MullenLowe Group UK discusses why having an opinion and standing for something as a brand is much better than keeping quiet. It has been a year defined so far by crisis and inescapable bad news. Whilst we wish away the days until we enter 2021 (it will be better; it…

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    Banks need to digitise financial wellbeing support to help young people manage through...

    Howard Pull, Head of Strategy – Digital Transformation at MullenLowe Profero sat down with Finance Digest to share his thoughts on why Banks need to digitise financial wellbeing support to help young people manage through the recession.  Six months into COVID-19 and the entire British economy has been completely upended. Entire sectors have collapsed, businesses…

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    Predicting our post-Covid world: Five consumer lifestyle trends

    MullenLowe salt’s latest blog series. This is a brilliant two-parter on the ten trends we have seen emerging during the pandemic, the first five laid out here are five consumer lifestyle trends. The COVID-19 pandemic has, so far, consisted of four clear stages. We’ve moved from preparation, to confinement, to restricted recovery – and are now…

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    Banks, Digital & A Recessionary Relationship Reset

    MullenLowe Profero have launched their latest research report into Financial Wellbeing, and why it should sit at the heart of a Banks digital experience as the UK enters recession. We’ve surveyed the 18-25 yo and SME markets (those worst hit by recent events) to ask what they will need from their banks moving forward, and…

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    Coronavirus: A Producer’s point of view

    Written by Katie Colhoun, Producer at MullenLowe in London There’s a lot of talk of “we were” or “I was” going around… Plans that have been scuppered due to Coronavirus and lockdown and our new ‘normal’. A time of “unprecedentedness” as most brands have told us. I was going to graduate at The Mill on…

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    Is it time to challenge Digital Transformation?

    By Peter Moody, Managing Director at MullenLowe Profero I think we have all heard enough about how quickly we have adapted to working from home, the constant play on words of “new normal”, “next normal”, “old normal” (whatever that means) and the “I told you so” smugness of digital transformation agencies (yes, I am from…

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    How Covid-19 has demolished traditional office structures

    By Siobhan Brunwin, People Director at MullenLowe Group UK. COVID-19 has turned the world of work on its head. Not since the industrial revolution have we witnessed such an impact on how and where we work and operate almost overnight. Following lockdown and stay-at-home orders, office workers have ditched their daily commutes to work from…

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    A zoom call is not an idea

    By Ellie Boxall, Senior Planner at MullenLowe Open. __________ For the last few months, our world has been boring and repetitive, and our advertising has been making it worse. Since the UK went into Covid meltdown 80 or so days ago, a huge swath of new campaigns and adverts have gone live, designed to reflect…