Using technology to address the balance between brand and performance communications and re-invigorate the Western Union brand in 90 markets. Mediahub with Western Union Technology has had a significant impact on the digital money transfer industry, with many brands now competing for a share of the market. Western Union (WU) faces aggressive disruptors attracting the…
Siobhan Brunwin, People Director at MullenLowe Group UK on the vital importance of the agency’s ongoing apprenticeship scheme and what apprentices can bring to every business. Apprenticeship schemes in this country are in crisis. Last year we saw a 19% decline in the number of apprenticeships offered. And whilst of course the atypical events of…
Nnamdi David, head of strategy for Mediahub UK, urges media investment in more diverse voices and UK publishers. I believe there are two ways to answer the question of whether brands should advertise on channels and publications that don’t fully align with their values. For me the answer is no, the reasoning however is up…
The end-to-end personalisation solution ‘fuses’ Axiom’s identity and data enhancement specialisms together with the digital experience design capabilities of MullenLowe Profero. Customer intelligence company Acxiom and customer experience company MullenLowe Profero have partnered to launch ‘Fuse’, a Customer Data Platform (CDP) led, owned-channel personalisation solution for marketing. The solution ‘fuses’ Acxiom’s identity and data enhancement specialisms together with the…
We’re pleased to share MullenLowe Group UK took home three awards at the recent British Arrows for their ‘We Are Nurses’ campaign for NHS England. The work was awarded: 1 x Craft Gold in Editing 1 x Craft Silver in Cinematography 1 x Craft Silver in Writing
When lives are at stake through inaction, taking on structural inequality through creativity is just sensible, writes Hannah Hayes-Westall, strategy director at MullenLowe Group UK In her book We Need New Stories Nezrine Malik calls it the Women’s Bargain and it’s the trading of effort and acquiescence for safety. A version of it exists for all disempowered…
MullenLowe Group UK captures how Dulux paint eases that ‘end of the world’ feeling of stains hitting paint in their new spot for the EasyCare range. MullenLowe Group UK has today launched a new campaign called Meteor for EasyCare, a stain-proof range from the world’s leading paint brand, Dulux. The spot plays upon the ‘end…
Richard Cox, Founding Partner at MullenLowe salt discusses how Knorr placed purpose at the heart of its business and what brands can learn from it. How do you get people to grasp that they can, through their food choices, make a collective impact on something as big and intangible as soil erosion or climate change? This…
How humour helps advertisers engage with audiences. Authenticity and connectivity are just two of the reasons why Bronwyn Sweeney, Senior Copywriter and Creative at MullenLowe Group UK, believes that making people smile is the key to your brand being memorable. As a creative who dabbles in stand-up comedy I would have been offended if anyone…
MullenLowe Group UK’s Katie McCambley has been named ‘Account Person of the Year’ at the Campaign Agency of the Year Awards! After a year spent embedded in the heart of Whitehall, managing a team of 50, working 24/7 to deliver the government’s Covid-19 campaigns, Katie McCambley is Campaign’s Account Person of the Year. McCambley is the…
It’s been one year since MullenLowe Group UK was drafted into a ‘war room’ at the Cabinet Office to work exclusively on pandemic comms, hand in glove with the UK government. The agency’s Covid response team reflects on their experience and how they kept on the pulse of the public mood. “It’s certainly the biggest…
Mediahub UK is been appointed as New Balance pan-European Media AOR and follows a spate of recent wins for the agency. Mediahub has won the sports footwear and apparel brand’s full-service media account across multiple European markets, including the UK, Germany, Italy, France, Scandinavia and Benelux. The move is part of a drive by New…
By Nnamdi David, Head of Strategy at Mediahub UK Tell us about yourself. Who or what inspired you to get into advertising and marketing communications? I’m Nnamdi David, Head of Media Strategy at Mediahub UK (part of MullenLowe Group UK), a global media business dedicated to bringing a more creative approach to media though insights,…
A view from Laurence Green – Properly managed, the mental real estate that an organisation can build is typically more valuable than its physical real estate. Asos acquires Topshop. Boohoo buys Debenhams. French Connection is in takeover talks. It’s been musical chairs in fashion circles over the last few weeks. Bewilderingly so, it seems, for some…
Laurence Green, Executive Partner at MullenLowe Group UK writes for More About Advertising. This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder and chairman…
Danny Donovan is the UK CEO of Mediahub. We caught up with him to find out how his role has been impacted by Covid-19, as well as his hopes for the future. Please describe your job: What do you do? I’m the UK CEO of Mediahub, a media planning and buying agency, part of the…
If art by people outside the system is creativity at its purest, what happens when Outsider Art meets social media, writes Hannah Hayes-Westall, strategy director at MullenLowe Group UK Come close, I have a confession to whisper. I know too much about skateparks in Queens. I’m not a skater but it’s what happens when an…
Fran Griffin, Senior Strategist at MullenLowe Group, and Sabina Usher, Communications Strategy Director at Mediahub, had a virtual sit-down with Campaign for a behind the scenes look at our work with the NHS over the last 12 months. When Mediahub entered its nursing recruitment campaign for NHS England to the 2020 Thinkbox TV Planning Awards,…
Bahlsen, the indulgent biscuit brand, has appointed MullenLowe Profero, part of MullenLowe Group UK, as its lead website and social global agency of record. MullenLowe Profero has been tasked with redesigning the brand’s first global website and implementing a new social strategy across EMEA, APAC, North America and MENA. MullenLowe Profero’s exceptional digital strategy, customer experience…
Danny Donovan, UK CEO of Mediahub shares his thoughts on the latest IPA Bellwether Report. So, from a media spend perspective there is hope. Although we’ve said that before. Assuming no great economic banana skin emerges from the still-being-written pages of the Brexit deal, and the vaccination programme goes smoothly, let’s be optimistic. Let’s hope…
Hannah Hayes-Westall, Strategy Director at MullenLowe Group UK writes for LBB Online General Butt Naked was a wonderfully named, but completely horrific war criminal who, during Liberia’s obscene civil war in the early 2000s, would fight wearing only his shoes and a machine gun. Around him, his forcibly conscripted, forcibly drug addicted child soldiers would…
MullenLowe Group UK Executive Partner, Laurence Green, recommends resolving not to make mistakes in the first place in 2021 – rather than improving anything. We’re halfway into a strangely familiar January. Lockdown and Zoom again loom large in our existence. When we look further out, of course, hope is in the air. But hope, as…
