News

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    Dean makes the BIMA 100

    We’re proud to share MullenLowe Profero’s Head of Data Dean Lanzman has been recognised at the 2021 BIMA 100! Every year BIMA, the British Interactive Media Association, launches its search for the 100 most influential, pioneering and ground-breaking people in the digital/tech industry and we’re proud to share MullenLowe Profero’s Dean Lanzman has been named to…

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    Brand Purpose: Scotland 0, Sweden 3

    In his latest column for More About Advertising, MullenLowe Group UK’s Laurence Green discusses how Swedish brands are leading the way when it comes to brand purpose. “There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm. Oscar Wilde’s colourful declaration was tested to destruction…

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    Mediahub win Best International Strategy at Campaign Media Awards 2021

    Using technology to address the balance between brand and performance communications and re-invigorate the Western Union brand in 90 markets. Mediahub with Western Union Technology has had a significant impact on the digital money transfer industry, with many brands now competing for a share of the market. Western Union (WU) faces aggressive disruptors attracting the…

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    Charting Uncertain Waters

    Siobhan Brunwin, People Director at MullenLowe Group UK on the vital importance of the agency’s ongoing apprenticeship scheme and what apprentices can bring to every business. Apprenticeship schemes in this country are in crisis. Last year we saw a 19% decline in the number of apprenticeships offered. And whilst of course the atypical events of…

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    Conscientious Media Planning

    Nnamdi David, head of strategy for Mediahub UK, urges media investment in more diverse voices and UK publishers. I believe there are two ways to answer the question of whether brands should advertise on channels and publications that don’t fully align with their values. For me the answer is no, the reasoning however is up…

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    MullenLowe Profero and Acxiom launch Fuse

    The end-to-end personalisation solution ‘fuses’ Axiom’s identity and data enhancement specialisms together with the digital experience design capabilities of MullenLowe Profero. Customer intelligence company Acxiom and customer experience company MullenLowe Profero have partnered to launch ‘Fuse’, a Customer Data Platform (CDP) led, owned-channel personalisation solution for marketing. The solution ‘fuses’ Acxiom’s identity and data enhancement specialisms together with the…

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    Three Arrows for MullenLowe Group UK

    We’re pleased to share MullenLowe Group UK took home three awards at the recent British Arrows for their ‘We Are Nurses’ campaign for NHS England. The work was awarded: 1 x Craft Gold in Editing 1 x Craft Silver in Cinematography 1 x Craft Silver in Writing

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    There’s nothing radical about doing the right thing

    When lives are at stake through inaction, taking on structural inequality through creativity is just sensible, writes Hannah Hayes-Westall, strategy director at MullenLowe Group UK In her book We Need New Stories Nezrine Malik calls it the Women’s Bargain and it’s the trading of effort and acquiescence for safety. A version of it exists for all disempowered…

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    Dulux makes a meteor of a meatball

    MullenLowe Group UK captures how Dulux paint eases that ‘end of the world’ feeling of stains hitting paint in their new spot for the EasyCare range. MullenLowe Group UK has today launched a new campaign called Meteor for EasyCare, a stain-proof range from the world’s leading paint brand, Dulux. The spot plays upon the ‘end…

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    Harnessing the power of advocacy

    Richard Cox, Founding Partner at MullenLowe salt discusses how Knorr placed purpose at the heart of its business and what brands can learn from it. How do you get people to grasp that they can, through their food choices, make a collective impact on something as big and intangible as soil erosion or climate change? This…

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    Standing out from the crowd

    How humour helps advertisers engage with audiences. Authenticity and connectivity are just two of the reasons why Bronwyn Sweeney, Senior Copywriter and Creative at MullenLowe Group UK, believes that making people smile is the key to your brand being memorable. As a creative who dabbles in stand-up comedy I would have been offended if anyone…

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    Account Person of the year: Katie McCambley

    MullenLowe Group UK’s Katie McCambley has been named ‘Account Person of the Year’ at the Campaign Agency of the Year Awards! After a year spent embedded in the heart of Whitehall, managing a team of 50, working 24/7 to deliver the government’s Covid-19 campaigns, Katie McCambley is Campaign’s Account Person of the Year. McCambley is the…

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    One Year Later

    It’s been one year since MullenLowe Group UK was drafted into a ‘war room’ at the Cabinet Office to work exclusively on pandemic comms, hand in glove with the UK government. The agency’s Covid response team reflects on their experience and how they kept on the pulse of the public mood. “It’s certainly the biggest…

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    New Balance appoints Mediahub UK

    Mediahub UK is been appointed as New Balance pan-European Media AOR and follows a spate of recent wins for the agency. Mediahub has won the sports footwear and apparel brand’s full-service media account across multiple European markets, including the UK, Germany, Italy, France, Scandinavia and Benelux. The move is part of a drive by New…

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    There is still work to be done

    By Nnamdi David, Head of Strategy at Mediahub UK Tell us about yourself. Who or what inspired you to get into advertising and marketing communications? I’m Nnamdi David, Head of Media Strategy at Mediahub UK (part of MullenLowe Group UK), a global media business dedicated to bringing a more creative approach to media though insights,…

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    Topshop and Debenhams may be going digital, but these deals reveal an old truth about...

    A view from Laurence Green – Properly managed, the mental real estate that an organisation can build is typically more valuable than its physical real estate. Asos acquires Topshop. Boohoo buys Debenhams. French Connection is in takeover talks. It’s been musical chairs in fashion circles over the last few weeks. Bewilderingly so, it seems, for some…

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    Time to write a new creative roadmap

    Laurence Green, Executive Partner at MullenLowe Group UK writes for More About Advertising. This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder and chairman…

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    A day in the life… with Danny Donovan

    Danny Donovan is the UK CEO of Mediahub. We caught up with him to find out how his role has been impacted by Covid-19, as well as his hopes for the future. Please describe your job: What do you do? I’m the UK CEO of Mediahub, a media planning and buying agency, part of the…

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    Ignored is bliss

    If art by people outside the system is creativity at its purest, what happens when Outsider Art meets social media, writes Hannah Hayes-Westall, strategy director at MullenLowe Group UK Come close, I have a confession to whisper. I know too much about skateparks in Queens.  I’m not a skater but it’s what happens when an…

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    A year at the heart of the crisis

    Fran Griffin, Senior Strategist at MullenLowe Group, and Sabina Usher, Communications Strategy Director at Mediahub, had a virtual sit-down with Campaign for a behind the scenes look at our work with the NHS over the last 12 months. When Mediahub entered its nursing recruitment campaign for NHS England to the 2020 Thinkbox TV Planning Awards,…

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    MullenLowe Profero Selected as Bahlsen’s Lead Digital Agency

    Bahlsen, the indulgent biscuit brand, has appointed MullenLowe Profero, part of MullenLowe Group UK, as its lead website and social global agency of record. MullenLowe Profero has been tasked with redesigning the brand’s first global website and implementing a new social strategy across EMEA, APAC, North America and MENA. MullenLowe Profero’s exceptional digital strategy, customer experience…