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Loren and Bron: Conquering Creativity

Two fantastic MullenLowe Group UK Creatives, Loren Cook and Bronwyn Sweeney, have been listed as honourees of the ‘Conquering Creativity’ Category in Campaign’s Female Frontier Awards 2020! For the full list of honourees please head over to Campaign. Bronwyn and Loren are a senior creative team who apply their love for humour, honesty and curiosity…

Posted on | Mediatel

IPA Bellwether: industry analysis

Danny Donovan, CEO of Mediahub UK gave his opinion on the IPA’s Bellweather report. Danny’s comment, alongside others from within the industry, originally posted in Mediatel This quarter’s IPA Bellwether report shows that marketing budgets are increasing for the first time since Q1 2019, despite the ONS finding this week that GDP fell by 0.3% in…

Posted on | Campaign

Is it sexist for an ad to feature only one gender?

Jo Arden, Chief Strategy Officer at MullenLowe Group UK gave her opinion on PC Specialist’s all-male spot which was banned by ASA. Jo’s comment, alongside others from within the industry, originally posted in Campaign In the week that the good guy of morning TV Philip Schofield had to have white privilege explained, it seems there are…

Posted on | Campaign

Year Ahead for Strategy: Be honest

Jo Arden, Chief Strategy Officer at MullenLowe Group UK gave her 2020 predictions for the strategy community. Jo’s comment, alongside others from within the industry, originally posted in Campaign Get out of the boardroom and into the living room I’m writing this in mid-November 2019. Peak-prediction period. James Blunt has just thrown shade on Mariah…

Posted on | Campaign

Let’s be honest: would you have bought the Rustlers idea?

Written by Laurence Green. Originally posted on Campaign.  Do you let your strategic disquiet temper your respect for the creative ambition? For all the neatly post-rationalised case studies, creative development is a resolutely messy business. (If it isn’t, there’s something wrong.) When the agency moves from strategic into creative development, neatness and logic give way…

Posted on | The Marketing Society

Lets stop talking to the Over 50s

Originally posted on The Marketing Society. By 2037, 1 in 4 of the UK population will be over 65.  Today, more than 23 million are over 50.  The occasional article in our trade titles attests to that fact, suggesting ways that we might – as marketers – be more inclusive of the ‘over 50s’.  But…

Posted on | LBBO

MullenLowe Brings Dunelm Home in Time for Christmas

Originally posted on LBBO. The campaign shows the importance of family in the festive campaign MullenLowe has launched a new Christmas ad campaign for British home furnishings retailer, Dunelm. The ad is the latest iteration of the ‘Real Families’ campaign. The campaign shows real families discussing how they have made their house a home using…

Posted on | The Stable

It’s not always too good to be true

Originally posted on The Stable. A while ago I was sent a booklet that MullenLowe Group UK had created for its contribution to the IPA EFF Week satellite events. Its introduction read: “MullenLowe Group UK was delighted to be named Agency of the Year at this year’s Campaigns for Good Awards. Not just because we…

Posted on | Campaign

Lovisa Silburn: 3 great ads I had nothing to do with

Originally posted on Campaign. Lovisa Silburn, creative director at MullenLowe, reveals three great ads she admires but had nothing to do with. Having worked at what was formerly Lowe London in 2006, Swedish born Lovisa rejoined the agency now known as MullenLowe five years ago as a creative director. She was recently promoted to be…

Posted on | Drapers

The perils of ‘highly sexualised’ advertising

Originally posted on Drapers. MullenLowe Open’s Frances Griffin believes that brands need to move with social attitudes as they change. Frances’ thoughts below. Boohoo and Missguided ads have been banned for being “highly sexualised” and not “socially responsible”, prompting questions about the imagery and messaging fast fashion uses to sell product to young shoppers. They have been…

Posted on | Campaign

Sabina Usher: A Campaign ‘Face to Watch’ 2019

Full article posted on campaign. Faces to Watch 2019: Here come the passionate, the curious and the restless Say hello to adland’s new blood: creative, big-thinking go-getters, who are likely to be the industry’s next generation of leaders. If you already know or work with them, you’re in luck. If not, then make sure they’re…

Posted on | Campaign

NHS knocks Apple from top spot to become UK’s most relevant brand

Written by and published on Campaign. The NHS has for the first time become the UK’s most relevant brand, knocking previous winner Apple from the number one spot, according to research from Prophet. The consultancy’s fourth annual Brand Relevance Index, which quizzed 12,200 UK consumers on more than 235 brands, suggested that the public favours…