A view from Laurence Green – Properly managed, the mental real estate that an organisation can build is typically more valuable than its physical real estate. Asos acquires Topshop. Boohoo buys Debenhams. French Connection is in takeover talks. It’s been musical chairs in fashion circles over the last few weeks. Bewilderingly so, it seems, for some…
Laurence Green, Executive Partner at MullenLowe Group UK writes for More About Advertising. This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder and chairman…
Danny Donovan is the UK CEO of Mediahub. We caught up with him to find out how his role has been impacted by Covid-19, as well as his hopes for the future. Please describe your job: What do you do? I’m the UK CEO of Mediahub, a media planning and buying agency, part of the…
If art by people outside the system is creativity at its purest, what happens when Outsider Art meets social media, writes Hannah Hayes-Westall, strategy director at MullenLowe Group UK Come close, I have a confession to whisper. I know too much about skateparks in Queens. I’m not a skater but it’s what happens when an…
Fran Griffin, Senior Strategist at MullenLowe Group, and Sabina Usher, Communications Strategy Director at Mediahub, had a virtual sit-down with Campaign for a behind the scenes look at our work with the NHS over the last 12 months. When Mediahub entered its nursing recruitment campaign for NHS England to the 2020 Thinkbox TV Planning Awards,…
Bahlsen, the indulgent biscuit brand, has appointed MullenLowe Profero, part of MullenLowe Group UK, as its lead website and social global agency of record. MullenLowe Profero has been tasked with redesigning the brand’s first global website and implementing a new social strategy across EMEA, APAC, North America and MENA. MullenLowe Profero’s exceptional digital strategy, customer experience…
Danny Donovan, UK CEO of Mediahub shares his thoughts on the latest IPA Bellwether Report. So, from a media spend perspective there is hope. Although we’ve said that before. Assuming no great economic banana skin emerges from the still-being-written pages of the Brexit deal, and the vaccination programme goes smoothly, let’s be optimistic. Let’s hope…
Hannah Hayes-Westall, Strategy Director at MullenLowe Group UK writes for LBB Online General Butt Naked was a wonderfully named, but completely horrific war criminal who, during Liberia’s obscene civil war in the early 2000s, would fight wearing only his shoes and a machine gun. Around him, his forcibly conscripted, forcibly drug addicted child soldiers would…
MullenLowe Group UK Executive Partner, Laurence Green, recommends resolving not to make mistakes in the first place in 2021 – rather than improving anything. We’re halfway into a strangely familiar January. Lockdown and Zoom again loom large in our existence. When we look further out, of course, hope is in the air. But hope, as…
Fran Griffin, Senior Strategist at MullenLowe Group UK, reveals the thought process behind our most recent recruitment campaign for the NHS. The NHS has never been far from the headlines, from speculation about privatisation and staff shortages, to milestone celebrations. 2020 has been no exception, with coronavirus putting a daily, sometimes hourly spotlight on the…
Ayesha Walawalker, Chief Strategy Officer for MullenLowe Group UK shares her thoughts on Brexit and how it might impact agency culture. We have endured four years of culture wars over Brexit; years in which both sides wasted energy in anger, alienation, and increasingly entrenched attitudes. No surprise, then, that 31 December 2020 finally passed with…
Jeremy Hine, MullenLowe Group UK CEO, discusses what 2020 taught our agency. This article was originally posted in The Drum 2020 has been defined by one event: the Covid-19 pandemic. Long-held preconceptions have been challenged and we have all been forced to look at our day to day lives through a new lens. The pandemic…
Mediahub’s in-house media creativity and innovation unit, Radical + Disruptive, will play a large role on the account Little Moons, the mochi ice cream company, has appointed Mediahub, part of MullenLowe Group UK, to lead its media planning and buying as it looks to build on its already rapid growth. From January 1st, the account…
By Fran Griffin, Senior Strategist at MullenLowe Group UK. Just some of what I have learnt from recruiting for the NHS this year, originally published by Mediatel. The NHS has never been far from the headlines, from speculation about privatisation and staff shortages, to milestone celebrations. 2020 has been no exception, with coronavirus putting a daily,…
Our ‘Home Is Good’ campaign for Persil has been named 7th in the Top 10 Press Ads in Campaign Of the work, Campaign said: MullenLowe has had a busy year with all the government work, but it still found time to do something fun for another key account, Persil. A twist on the brand’s long-running…
Today WARC congratulated our MullenLowe Group UK team on winning two silvers and two Special Awards in this year’s WARC Media Awards Our wagamama campaign, From Bowl to Soul, won Silver and Path-To-Purchase Award // Channel Integration. Our NHS England campaign, We are the NHS; We Are Nurses, won Silver + Effective Cross-Channel Measurement Award //…
Tom Knox, Chairman of MullenLowe Group UK, on the greatest marketing challenge of his career. In the first week of March, the Cheltenham Festival began. Four days of horseracing went ahead, attracting daily crowds of over 60,000 people. Just two weeks later lockdown was introduced, on March 23rd. For seven weeks people across the country…
Ayesha Walawalkar responds to The Drum’s question, ‘How do you solve a problem like…supporting your team’s mental health?’ Ayesha Walawalkar, chief strategy officer at MullenLowe Group Communication, communication, communication. Adjusting to remote working has shown me that not just checking in but over-communicating is key to making sure struggles don’t go unvoiced When it comes…
Jeremy Hine, Group CEO for MullenLowe Group UK, was chosen to comment on the IPA Bellwether Report Q3 2020 “The situation for 2020 continues to be challenging due to an understandable mixture of factors, from constrained budgets to ongoing nervousness and the unpredictable nature of COVID. However, the brighter outlook for 2021 suggests that, for the…
Congratulations to Mediahub UK who received Gold at the Campaign Media Week Awards 2020 for their real-time optimisation tool ‘Next Best Decisioning’ for Western Union! GOLD Mediahub UK Western Union Bridging the gap between econometrics and real-time marketing Mediahub is the global media agency of record for consumer money transfer provider Western Union. Technology has…
We’re pleased to share that we have won a Silver at the 2020 Gerety Awards for our work with sloggi. MullenLowe Group won 5 awards in total this year! Silver in Communication Cut – Online Video for their ‘Granny Got Pants’ spot for sloggi.
The format may have been unfamiliar at Monday evening’s virtual IPA Awards, but the big winners certainly weren’t. Tesco, John Lewis, Audi and Guinness monopolised the golds, each one celebrating the returns on long-running campaigns that are as familiar to us as punters as they are to us as advertising professionals. “Every little helps” was first coined by Lowe’s Paul Weinberger 30 years ago as an operating principle for the Tesco business. “Vorsprung durch technik” was jotted…
