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BLM response: MullenLowe Group UK

Originally published in Campaign Live on 15th September 2020 here. — Our response to Campaign’s ‘BLM Response’. New initiatives In the immediate aftermath of the events, we focused on supporting our employees of colour, through safe space groups run by IPG and reinforcing our commitment to create an anti-racist culture. We have had an active…

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Data and ‘the Greta effect’ see Persil bring environmentalism to ‘Dirt is Good’

Unilever’s vice-president of marketing for home care, Tati Lindenberg, explains why the flagship detergent brand is evolving its ‘Dirt is Good’ campaign as part of a strategy designed to tout the FMCG behemoth’s environmental credentials. At 12 years old, Unilever’s ‘Dirt is Good’ platform is a rarity in modern marketing: a campaign with real endurance…

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Mediahub UK wins big at the 2020 Campaign Media Awards

Mediahub UK wins big at the 2020 Campaign Media Awards. We picked up the CRM & Media Award for our work with NHS ‘Using media to convince a generation of nurses to return to the NHS’. As well as a Judge’s Commendation in the Total Communications Campaign category.

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2020: Lows, ‘whys’ and emotional divides

Fran Griffin, Senior Strategist at MullenLowe Group UK discusses why having an opinion and standing for something as a brand is much better than keeping quiet. It has been a year defined so far by crisis and inescapable bad news. Whilst we wish away the days until we enter 2021 (it will be better; it…

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Banks need to digitise financial wellbeing support to help young people manage through...

Howard Pull, Head of Strategy – Digital Transformation at MullenLowe Profero sat down with Finance Digest to share his thoughts on why Banks need to digitise financial wellbeing support to help young people manage through the recession.  Six months into COVID-19 and the entire British economy has been completely upended. Entire sectors have collapsed, businesses…

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Predicting our post-Covid world: Five consumer lifestyle trends

MullenLowe salt’s latest blog series. This is a brilliant two-parter on the ten trends we have seen emerging during the pandemic, the first five laid out here are five consumer lifestyle trends. The COVID-19 pandemic has, so far, consisted of four clear stages. We’ve moved from preparation, to confinement, to restricted recovery – and are now…

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Banks, Digital & A Recessionary Relationship Reset

MullenLowe Profero have launched their latest research report into Financial Wellbeing, and why it should sit at the heart of a Banks digital experience as the UK enters recession. We’ve surveyed the 18-25 yo and SME markets (those worst hit by recent events) to ask what they will need from their banks moving forward, and…

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Coronavirus: A Producer’s point of view

Written by Katie Colhoun, Producer at MullenLowe in London There’s a lot of talk of “we were” or “I was” going around… Plans that have been scuppered due to Coronavirus and lockdown and our new ‘normal’. A time of “unprecedentedness” as most brands have told us. I was going to graduate at The Mill on…

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Is it time to challenge Digital Transformation?

By Peter Moody, Managing Director at MullenLowe Profero I think we have all heard enough about how quickly we have adapted to working from home, the constant play on words of “new normal”, “next normal”, “old normal” (whatever that means) and the “I told you so” smugness of digital transformation agencies (yes, I am from…

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How Covid-19 has demolished traditional office structures

By Siobhan Brunwin, People Director at MullenLowe Group UK. COVID-19 has turned the world of work on its head. Not since the industrial revolution have we witnessed such an impact on how and where we work and operate almost overnight. Following lockdown and stay-at-home orders, office workers have ditched their daily commutes to work from…

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A zoom call is not an idea

By Ellie Boxall, Senior Planner at MullenLowe Open. __________ For the last few months, our world has been boring and repetitive, and our advertising has been making it worse. Since the UK went into Covid meltdown 80 or so days ago, a huge swath of new campaigns and adverts have gone live, designed to reflect…

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Laurence Green’s Mini Squawk with Oystercatchers

Published June 8th, 2020 on Oystercatchers website. Laurence Green, Executive Partner at MullenLowe Group UK discussed agency life during lockdown with Suki Thompson, Founder of Oystercatchers.  Comment from Suki Thompson: “The agency is doing well – they have the NHS as a client and are working hard on Covid-19 comms. Different clients have different speeds of…