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Predicting our post-Covid world: Five consumer lifestyle trends

MullenLowe salt’s latest blog series. This is a brilliant two-parter on the ten trends we have seen emerging during the pandemic, the first five laid out here are five consumer lifestyle trends. The COVID-19 pandemic has, so far, consisted of four clear stages. We’ve moved from preparation, to confinement, to restricted recovery – and are now…

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Banks, Digital & A Recessionary Relationship Reset

MullenLowe Profero have launched their latest research report into Financial Wellbeing, and why it should sit at the heart of a Banks digital experience as the UK enters recession. We’ve surveyed the 18-25 yo and SME markets (those worst hit by recent events) to ask what they will need from their banks moving forward, and…

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Coronavirus: A Producer’s point of view

Written by Katie Colhoun, Producer at MullenLowe in London There’s a lot of talk of “we were” or “I was” going around… Plans that have been scuppered due to Coronavirus and lockdown and our new ‘normal’. A time of “unprecedentedness” as most brands have told us. I was going to graduate at The Mill on…

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Is it time to challenge Digital Transformation?

By Peter Moody, Managing Director at MullenLowe Profero I think we have all heard enough about how quickly we have adapted to working from home, the constant play on words of “new normal”, “next normal”, “old normal” (whatever that means) and the “I told you so” smugness of digital transformation agencies (yes, I am from…

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How Covid-19 has demolished traditional office structures

By Siobhan Brunwin, People Director at MullenLowe Group UK. COVID-19 has turned the world of work on its head. Not since the industrial revolution have we witnessed such an impact on how and where we work and operate almost overnight. Following lockdown and stay-at-home orders, office workers have ditched their daily commutes to work from…

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A zoom call is not an idea

By Ellie Boxall, Senior Planner at MullenLowe Open. __________ For the last few months, our world has been boring and repetitive, and our advertising has been making it worse. Since the UK went into Covid meltdown 80 or so days ago, a huge swath of new campaigns and adverts have gone live, designed to reflect…

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Laurence Green’s Mini Squawk with Oystercatchers

Published June 8th, 2020 on Oystercatchers website. Laurence Green, Executive Partner at MullenLowe Group UK discussed agency life during lockdown with Suki Thompson, Founder of Oystercatchers.  Comment from Suki Thompson: “The agency is doing well – they have the NHS as a client and are working hard on Covid-19 comms. Different clients have different speeds of…

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Stay alert. Gen Z (and all their wonderful demands for a better world) are coming, faster...

Gen Z are the generation most intuitively prepared for the changes COVID-19 has forced on our lives: digitally savvy, fiscally conservative and accustomed to the thought of an uncertain future, they are well-versed in the feelings and behaviours that are only just starting to become the reality for other generations. COVID-19 comes at a critical…

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Which paths shall we pave?

Originally published in Campaign, June 1st 2020. By Laurence Green, Executive Partner, MullenLowe Group UK. We have beaten new paths these past few weeks and many will serve us well in the future. Anyone who has been taking their state-sponsored daily exercise recently can’t fail to have noticed the new footprints we are leaving – quite…

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How NHS England used real nurses to recruit the carers receiving our applause

As health workers risk their lives on the front line treating Covid-19 patients, the UK’s passion for its National Health Service (NHS) has never run deeper. In this article, The Drum reflects on the making of MullenLowe Group’s ‘We Are Nurses’ 2019 campaign for NHS England, which recently scooped the coveted Grand Prix at The…

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Evolving media buying means looking beyond the transaction

Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Mediahub’s UK CEO Danny Donovan investigates. The future of media trading inevitably involves an acceleration of machine to machine transactions, and there is absolutely nothing wrong with that. To say anything different or argue for…

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MLG UK scoop the Grand Prix at The Drum Marketing Awards 2020

MullenLowe Group UK won a host of awards at The Drum Marketing Awards 2020, including the coveted Grand Prix for our ‘We Are The NHS’ work alongside our client NHS England. The full list of awards include: Grand Prix for ‘We Are Nurses’ Gold in the Digital category for ‘We Are Returning Nurses’ Gold in…