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Is it time to challenge Digital Transformation?

By Peter Moody, Managing Director at MullenLowe Profero I think we have all heard enough about how quickly we have adapted to working from home, the constant play on words of “new normal”, “next normal”, “old normal” (whatever that means) and the “I told you so” smugness of digital transformation agencies (yes, I am from…

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How Covid-19 has demolished traditional office structures

By Siobhan Brunwin, People Director at MullenLowe Group UK. COVID-19 has turned the world of work on its head. Not since the industrial revolution have we witnessed such an impact on how and where we work and operate almost overnight. Following lockdown and stay-at-home orders, office workers have ditched their daily commutes to work from…

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A zoom call is not an idea

By Ellie Boxall, Senior Planner at MullenLowe Open. __________ For the last few months, our world has been boring and repetitive, and our advertising has been making it worse. Since the UK went into Covid meltdown 80 or so days ago, a huge swath of new campaigns and adverts have gone live, designed to reflect…

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Laurence Green’s Mini Squawk with Oystercatchers

Published June 8th, 2020 on Oystercatchers website. Laurence Green, Executive Partner at MullenLowe Group UK discussed agency life during lockdown with Suki Thompson, Founder of Oystercatchers.  Comment from Suki Thompson: “The agency is doing well – they have the NHS as a client and are working hard on Covid-19 comms. Different clients have different speeds of…

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Stay alert. Gen Z (and all their wonderful demands for a better world) are coming, faster...

Gen Z are the generation most intuitively prepared for the changes COVID-19 has forced on our lives: digitally savvy, fiscally conservative and accustomed to the thought of an uncertain future, they are well-versed in the feelings and behaviours that are only just starting to become the reality for other generations. COVID-19 comes at a critical…

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Which paths shall we pave?

Originally published in Campaign, June 1st 2020. By Laurence Green, Executive Partner, MullenLowe Group UK. We have beaten new paths these past few weeks and many will serve us well in the future. Anyone who has been taking their state-sponsored daily exercise recently can’t fail to have noticed the new footprints we are leaving – quite…

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How NHS England used real nurses to recruit the carers receiving our applause

As health workers risk their lives on the front line treating Covid-19 patients, the UK’s passion for its National Health Service (NHS) has never run deeper. In this article, The Drum reflects on the making of MullenLowe Group’s ‘We Are Nurses’ 2019 campaign for NHS England, which recently scooped the coveted Grand Prix at The…

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Evolving media buying means looking beyond the transaction

Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Mediahub’s UK CEO Danny Donovan investigates. The future of media trading inevitably involves an acceleration of machine to machine transactions, and there is absolutely nothing wrong with that. To say anything different or argue for…

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MLG UK scoop the Grand Prix at The Drum Marketing Awards 2020

MullenLowe Group UK won a host of awards at The Drum Marketing Awards 2020, including the coveted Grand Prix for our ‘We Are The NHS’ work alongside our client NHS England. The full list of awards include: Grand Prix for ‘We Are Nurses’ Gold in the Digital category for ‘We Are Returning Nurses’ Gold in…

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Defining Award-Worthy: Q&A with CD Lovisa Silburn

Creative director at MullenLowe Group UK, Lovisa Silburn on how winning awards can open up new opportunities and builds trust Lovisa Silburn is the talent behind some of their most influential campaigns, including ‘We Are the NHS’, Britain’s most liked ad campaign of 2018, and the Truth Project, the independent inquiry into child sexual abuse….

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How to advertise during COVID-19

Jeremy Hine, CEO of MullenLowe Group UK, looks at some of the dos and dont’s of advertising during the Coronavirus crisis and argues that transparency is key. As COVID-19 continues to impact the world, brands and marketers are having to adjust their approach to ensure they are in tune with their audiences.  These challenging times…

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What’s Next for FMCG?

Helen Bell, Unilever COO at MullenLowe Group, joined the Oystercatchers virtual coffee morning this week to discuss ‘What’s next for FMCG?’ Back in March PMI data revealed FMCG brands are better placed than most to weather the storm, but not without changes: “The current downturn may not hit FMCG as hard as other product sectors,…