MullenLowe has launched a new campaign, Flashback, for the new Subaru Forrester.
In Flashback, a sheep crosses the road as a Subaru Forrester is driving across a countryside landscape. We see the sheep’s life flash before its eyes as it thinks the car will crash into it. However, the sheep is saved as the Subaru Forrester uses Eyesight technology with automatic pre-collision braking to stop just in time.
The campaign highlights Subaru Forester’s impressive 5-star Euro NCAP rating – the car also has the best ever score for child occupant protection in its class.
Media is being handled by Goodstuff and launches today across TV, digital, PPC, and print. The campaign is also the first time Subaru has run a campaign on dynamic radio, with over 2000 different personalised variants.
Laurence Green, Executive Partner at MullenLowe said: “Unlike most car brands, Subaru generally deserves an unfair share of our attention: they’re better where it matters, as evidenced by the happy survival of our sheepish co-star.”
Alexandra Bevan Lyons, Head of Marketing at Subaru said: “At Subaru, we’re incredibly proud of our commitment to building the safest cars on the road. In this ad we wanted to demonstrate just how impactful Subaru’s EyeSight driver assist technology can be. Rather than go down the line of the cliché emotive car advertising route, we chose an ad that will have standout for all the right reasons.”